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About Nancy McCord

Nancy McCord is the founder and President of McCord Web Services LLC which provides blog writing services, Twitter and Facebook status updates, and Google AdWords account set up and management. Since 2001, Nancy McCord has developed a reputation as an expert on Google AdWords and how to use social networking for business. You can visit Nancy and her firm at www.McCordWeb.com. Connect with +Nancy McCord at Google+, @mccordweb on Twitter and on Facebook.

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I have had several clients and colleagues ask me to share with them how I cut the cord to Outlook and moved all my mail to the Cloud. It is not complicated, but here are the steps I personally used to move all my mail online. First, understand that I am/was an avid Microsoft Outlook user […]

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Much has been written about eye tracking studies and the importance position in the organic results plays, but with the advent of the Smartphone how readers view and react with organic results is drastically changing. In 2005 an eye tracking study was published and widely shared on the Web. The pattern the test candidates repeated […]

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There’s lots of chatter in my industry about the future of search engines and how Google’s new algorithms are changing the landscape of how business owners work to keep and improve their website’s placement on Google. What seems apparent to me is that the following important trends are surfacing and impacting what we see in the organic […]

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So often a prospective client approaches me for Google AdWords Services because they have heard AdWords is great for lead generation. But, sometimes a prospective client may need a quick review on how not to use AdWords. Here’s my short list to help demystify what AdWords is and is not. How Not to Use AdWords Do not use AdWords […]

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Getting or keeping search placement on Google is a fulltime job! In a wonderful and insightful review of what Google has in store for 2014 titled “Future SERP: a Glimpse at Google 2014” by Dr. Peter Myers for the Moz Blog, you’ll learn what he thinks Google has in store. I have to say I […]

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As a Google AdWords certified partner and Bing Ads accredited professional, I am familiar with both platforms and the benefits and differences of each. This article will show you how to “Bing Up” and enhance your Bing Ads campaigns to mimic some of the functionality available in Google AdWords enhanced campaigns. Google AdWords has recently […]

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I had a Google AdWords client ask me the other day “when will my SEO kick in from my newly designed website so I can wean myself off Google AdWords?” First, we did not design the site just to clarify, and second, we had not been performing any type of web visibility services for this […]

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It is a known fact, using dynamic text in your ad program will increase the click-through rate and may even increase conversions. A crucial step for success is to properly structure your Bing Ads account to make dynamic text work for you. More often than not, a haphazard use of dynamic text may actually increase […]

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In the last 30 to 60 days, Google has been changing and tweaking its algorithm and has also quietly been updating and changing its Webmaster guidelines. Here are a few things you should know, just in case you missed them: • The new disavow link tool is not to be used lightly. This tool is […]

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Hard Work Gets You Organic Placement There is no magic wand, no secret recipe, or for that matter special protocol you should follow or buy to have your website appear in the top unpaid search results on Google. In fact, do too much of optimization for placement and you’ll run right into Google’s “over optimization” […]

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This interesting article was shared with me by Ken Lankin at Awesome Almonds. It is interesting reading about what readers look at in your LinkedIn profile. Thanks Ken! Here’s what the article says in a nutshell: • The Top priority position and the most “looking” is done on your profile photo. Try to take the […]

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Wow, it took me days to figure this out and I don’t consider myself a Facebook newbie at all. On business pages the new tabs are not tabs at all, here’s the lowdown. Underneath your cover photo are several text links that are spread out across the width of the page. Everyone gets a maximum […]

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Even with the Wall Street Journal and other news services stating that Google+ is a ghost town and that users typically spend less than two minutes on the platform a month, I consider positioning yourself on Google+ a top priority. In fact so much so, that I wanted to make sure that all of our […]

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To develop the insights for this guide, I watched 23 different Facebook and Twitter accounts for a period of three months and monitored over 2,865 status updates. I personally consider this a fairly small data set, but it is large enough to show some important trends that warrant consideration and further discussion. As the clients […]

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Facebook is so popular that business owners can simply no longer consider it a site only appropriate for socializing and game playing. In fact, in September 2010, Facebook surpassed Google in regards to the amount of time users spent on their site. Facebook states that users spend over 700 billion minutes per month on Facebook! […]

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