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Articles by Philippa Gamse

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As well over 90% of people now turn to the Internet as their primary information source, it’s crucial to your bottom line to ensure that your Web presence is as effective as possible. Yet 95% of the more than 5,000 Websites that I’ve reviewed since 1995 were leaving money on the table, sometimes a lot […]

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When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a “techy type”. But for me, the most intriguing aspect of your online business isn’t about the technology. It’s about human connections, and how you can create these in a virtual […]

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Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley… but you’re having real trouble getting out of the harbor and you can’t figure out why! You investigate, and you find that beneath the surface your beautiful boat has a […]

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Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley… but you’re having real trouble getting out of the harbor and you can’t figure out why! You investigate, and you find that beneath the surface your beautiful boat has a […]

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