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About Dr. Rachna Jain

Dr. Rachna Jain is the author of Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity. She writes regularly at http://ProfitablePopularity.com/blog

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We all know that social media is a huge part of the online presence of any business. Whatever your network of choice may be, you may feel like you’re missing opportunities with other social media platforms, or that you don’t have the time or resources to keep up with all of the different options out […]

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If you have been in business for a while, some of these ideas might seem a bit basic, but I encourage you not to dismiss them without at least reconsidering them. If your business has experienced rapid growth and if you are interested in being ahead of trends, you might find that your business, over […]

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As online marketers, our main method of communication is content. If you think about it, everything we post online: blog posts, social media status updates, videos, audios, slideshows, presentations — everything is content. Most of the time, our content is focused on teaching or educating. We offer ideas of how to blog better, or how […]

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You know that saying, “A picture is worth 1,000 words?” Never does that seem more true than today, at least in the world of visual content marketing. We saw this most significantly in the fast growth of Pinterest, which was (I think) the first social media site to rely almost solely on images. This continued […]

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If you’ve been online for as long as I have (almost 16 years at the time of this post), you’ll remember life before the Internet. At that time, the Internet barely existed, and communication was done through the written or spoken word. In those days, some years ago, all successful marketers and salespeople knew that […]

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One of the biggest concerns my clients have, especially those who are solopreneurs, or don’t have extensive teams, is the time it takes to manage their social media. Of course, they want to build relationships and connections with others, but they, also, don’t want social media to take over all their time. So how to […]

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Everyone seems to be interested in video — and more and more people are beginning to use video sharing sites like YouTube.com and Vimeo.com. In fact, video is becoming more popular all the time. Part of this is also due to improvements in video technology. Where it used to be difficult and expensive to put […]

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Creating your website will require you make many decisions. Not only do you have to think about how you want it made, you also need to consider your overall budget. There are many options when it comes to creating the perfect website for your business. But before you actually build your site, there are several […]

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The What and Why of RSS Feeds: RSS stands for Really Simple Syndication. RSS is a type of “container” for online content, enabling it to be read, shared, republished and curated with greater ease. Similar to a suitcase that protects clothing in travel, the RSS protects content so it reaches its destination in the same […]

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If you’ve been blogging for any length of time, you’ve likely been faced with making decisions about which blog comments to keep, and which ones to delete. There are some that are clearly valuable and add to the discussion. Others are clearly spam. Those two categories are easy to determine. However, the majority of blog […]

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Writing a blog sometimes feels like a labor of love, especially when you’re first starting out. You spend time thinking about topics, spend time creating content around your ideas, and then do all you can to attract visitors so they can interact on your blog When they don’t, you might start to wonder if anyone […]

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When we define a website as “accessible,” what we’re really saying is that the information on the site is viewable and usable by a wide range of visitors using a wide range of technology. Accessibility is a good thing. After all, why would you go to all the effort of building an attractive and compelling […]

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Growing a blog isn’t easy, yet many dream of being of a successful blogger. What key habits set successful bloggers apart from the thousands of blogs that are eventually abandoned and fail? Like many things in life, it comes down to habit. Successful bloggers have proven and tested routines and approaches they perform faithfully, pushing […]

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One of the hallmarks of being profitably popular is generating content. That means you need to be almost constantly immersing yourself in new ideas and engaging with them in new ways, with the ultimate goal of filtering the best ones and sorting them for your ideal client. The challenge in this approach is curating content […]

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When you are building your brand and your business online, one of the most important elements to monitor is your online reputation. If you know anything about online reputation management, you know, essentially, it’s the process of monitoring and managing what people are saying about you and your company. Online, as in real life, word […]

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