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About Rae Steinbach

Rae Steinbach is a Content Strategist for Taktical Digital, an award-winning performance marketing agency in NYC. She helps guide clients to curate content across platforms that complements their marketing strategies and builds a more cohesive brand identity. When she’s not working with brands of all sizes in a range of industry verticals, Rae most enjoys exploring the NYC food scene.


As the world’s largest social media platform, Facebook and its users can be a tremendous opportunity for connecting businesses with customers. The platform offers a variety of ways to advertise to and engage audiences for business of all sizes and budgets. However, understanding how to optimize a Facebook ad campaign is not easy. Here are […]