Three years ago, launching an experiment on my team took five days from hypothesis to live test. Analysis added another 10 days. We ran maybe 8-10...
Author - Sahit Garapati
Sahit Garapati is a product leader with 15+ years' experience focused on making advertising simpler and more effective. At Amazon Ads, he leads personalized guidance and AI-powered automation so marketers can launch better campaigns with fewer steps and stronger results. Before Amazon, he built machine learning tools at Kimberly-Clark that reshaped how budgets are allocated across major retail media networks for brands including Huggies and Depend. Sahit holds an MBA from Washington University's Olin Business School and a Bachelor of Engineering from the Indian Institute of Technology Roorkee. He actively contributes to industry standards as a member of the IAB Tech Lab AI Working Group and ANA Commerce Media Committee, and serves as a jury member for ANA's Multicultural Excellence and B2B Awards.