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About Salma El-Shurafa

Salma El-Shurafa is an experienced Executive Coach and founder of The Pathway Project. She is a Professional Certified Coach by the International Coaching Federation (ICF), a Certified Professional Co-Active Coach from The Coaches Training Institute (CTI) and a graduate of CTI’s Co-Active Leadership program.


Like all businesses, family-owned ventures have their own set of challenges that need to be overcome. Feuds among relatives are common in family-owned businesses. Internal conflicts arise frequently from the inability of members to separate their professional and personal lives. Additionally, feuds come up regularly because of the varied interests of each family member, rivalries, […]