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About Sam Peters

Sam Peters is an avid blogger and a marketing whiz. Sam resides in sunny San Diego, California. If she is not writing, you can usually find her relaxing with a good book and her wheaten terrier, Kona.

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There‚Äôs no shortage to the number of platforms a mobile marketer can use to promote apps developed for financial institutions, but it turns out that social media sites are providing the best ROI. The recent mobile app discovery report published by AppsFlyer compares user quality, conversion rates and downloads across several channels, segments and categories, […]

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