Technology has been a great workplace equalizer, allowing everyone to perform tasks that once required specialized skills, and flattening...
Author - Scott Flood
Scott Flood creates effective copy for companies and other organizations. To learn more, visit http://www.sfwriting.com, or read his blog at http://sfwriting.com/blog.
Most people think of the postscript as a place to tuck cute or mushy messages at the end of a note to a loved one. In reality, postscripts can be a...
There’s an awful lot of anger in today’s world. From politics, to professional sports coverage, to long lines at the neighborhood java...
“Deficiency-Free State Survey” proclaimed the giant letters. The nursing care facility was so proud of those words that they bought a half-page...
The human brain is hard-wired to love stories. That’s why using them can add power to your marketing communications efforts. To learn more...
I spend a lot of time performing research for projects, and I’ve discovered that many of the companies that have the best information do the...
Pardon me if I sound like a broken record, but I’m about to climb up on my soapbox, so don’t touch that dial! If that sentence made...
Websites are living communications channels that change and evolve along with the companies and organizations for which they serve as an online...
Between your work computer and the Internet, you have access to tens of thousands of fonts. But you probably shouldn’t use more than a couple...
You’re acutely aware of the internal structure of your company, and the politics and complex challenges that spring from that structure. When a...
I’ve stated many opinions in this space, but few are as likely to trigger a violent reaction as the headline of this article. Among many...
Of all the phrases I’ve encountered in my career, few frustrate me as much as “dumb it down.” I usually hear it as a command...
Idioms and foreign-language phrases can add color to your speech and writing and help you present a professional, knowledgeable image. Unfortunately...
When it comes to the optimal length of copy for websites, e-mails, ads, letters, and brochures, it seems that every businessperson is an expert. The...
When making a case for their products or services, far too many companies’ sales and marketing efforts focus on the worst ones. That worst case...