Somewhere right now, a business is running a personalised email campaign to 40,000 subscribers, individually tailored to each recipient’s...
Author - Shammi Thakur
Shammi Thakur is a Research Director at MarkNtel Advisors, a global market research and advisory firm with deep expertise across technology, digital marketing, and e-commerce. With a sharp eye for what the numbers actually mean in practice, Shammi specialises in translating complex research data into clear, actionable insights for digital marketers and online business professionals who need to make informed decisions fast.

