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About Sky Cassidy

Sky Cassidy is the CEO of MountainTop Data and host of the If You Market podcast. He grew up in rural Northern California and moved to Los Angeles after college.  After a decade in the sales and marketing trenches and dabbling in the Southern California startup scene he took over as CEO of MountainTop Data, a provider of list and data services for B2B marketing.

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Today, 67 percent of businesses rely on CRM data to segment and target customers and 64.8 percent of sales reps’ time is spent on non-revenue generated activities. Therefore, B2B brands must prioritize clean data in order to streamline sales revenue and lead generation efforts. Since the start of the Information Age, people have thought access to information would solve many of […]

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B2B marketers do not tolerate the effects of dirty data.  At the same time, most marketers would prefer not to be involved with managing the data they use.  Keeping marketing data clean is mostly a ‘not in my back yard’ issue.  Marketers will talk about how important it is and how it’s a must, but […]

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If your company has made upgrades to your marketing process, but the number of leads is lower than ever and sales is complaining about the quality, don’t panic. There is a simple yet often overlooked explanation: data migration. However, if done poorly, orchestrated data migration can have a detrimental impact on your business. According to […]

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Email is a direct marketing superpower, but it’s not your grandpa’s email anymore. Grandpa ran through the early email landscape scooping up leads at will with not a care in sight. There are many more pitfalls now and with government regulation, social stigma, spam traps, blacklisting and general oversaturation, email marketing can sometimes seem like […]

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One of my greatest fears as a marketer is that we as a community will eventually lose the trust of the people with whom we are trying to connect.  I’m afraid that the relationship we enjoy between our brand and our audience will be undermined by our own activities.  I love startups and the startup […]

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