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Articles by Tom Shivers

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What’s the goal of a website? If your answer wouldn’t be agreeable to the marketing types you work with, then you need to know about conversion rate optimization (CRO) – and how it can make all the difference in a site, as well as your own career. CRO means testing several designs – or versions […]

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Cultivating online credibility requires currying favor with Google, which is best done by link-building. So let’s think: If your business and website were top of mind and authoritative, where would you expect to be listed or referenced on the Internet? Are your competitors referenced there already? The most powerful and credible links on the Internet […]

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Can my site rank better with a keyword-rich domain name? Sure. Can my site rank better without a keyword in the domain name at all? Absolutely. I get questions (or assumptions) like this regularly. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a […]

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