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Articles by Tracey Lawton

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Once you’ve mastered your online marketing system and you’re growing your list on a daily basis, this is a good time to then set about creating additional offerings for your subscribers. This is where you start to look at your Product & Marketing Funnel and see where the gaps are and where new products can […]

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Social networking sites originally became popular as a way for friends to stay in touch with one another and to keep up-to-date with what was happening in their lives, but they quickly became a place for business owners to grow their networks too. These days you can use these sites as a business building tool, […]

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As an online business owner you know how important it is to build your list in order to have a ready pool of clients, potential clients, and customers who are interested in your business and your services/programs. But as a list owner you also have a responsibility to those people on your list to treat […]

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As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts – after all spending all […]

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I often read debates on forums about whether you should have just a blog or just an ezine, with questions like, “I currently publish an ezine and a blog, but I’m thinking of dropping the ezine and going with just the blog.” My answer… you need both! And here’s why: Creating a blog post is […]

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My clients and regulars to my ezine have heard me say many times that the gold in your business starts with the list. Having a list of interested potential clients, who want to know more about you and your services, will provide you with a long-term, successful, business. And guess what? When you have a […]

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