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About Vince Ginsburg

Vince Ginsburg is a Web designer and blogger for Corsair Media Services, which specializes in online marketing strategies and development. He doesn’t just look at the current state of the Web to figure out what’s going on, but tries to understand why it’s happening. Always eager for discussion, you can find him at his company blog or Facebook.

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You wouldn’t use a hammer to tighten a nut, would you? Likewise, you wouldn’t use a flashlight to cook food, right? There exists the right tool for the right task, and in order to get maximum effectiveness out of a tool, you need to know how to properly use it. After all, blindly using power […]

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April Fools’ Day pranks have always been a mainstay of our society, a time to prank and be mischievous. But past our younger years, it’s been regarded strictly as a “childish” act, because professionals simply don’t have the time for such shenanigans. So when tech giants like Google started publishing April Fools pranks of their […]

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Did you know that while waiting for your YouTube video to load, you can play the game Snake? Try going to Google Search and typing “do a barrel roll.” What about all those hidden treats in DVDs, where going to a specific menu and hitting the right keys or selecting certain choices in a particular […]

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Don't feed the trolls
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It’s going to happen eventually. If you have a comments system, or a submissions box, or anything that allows the anonymous public to send you input, it is bound to happen. The more publicly visible those submissions can get, the higher the likelihood of it happening. I’m talking about trolls. Those rabble-rousers of the Web, the […]

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A viewer and a brand have a relationship. Yes, there are conversion factors and impression counts. But that’s boring and stuffy. What about that alluring first glance; that swoon of emotional destiny and the pain of breaking up? It’s not just for lovers. Brands and viewers have always been said to have a relationship — […]

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It’s hard to dethrone the king. It’s not because the king is necessarily best, or even the most beloved. Sometimes the king was just the first on the scene, or maybe circumstances just fell that way. Facebook is the current king of social networking and despite some faltering steps doesn’t appear to be going away […]

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Social media marketing is important; enough has been said on the matter. Executing that marketing, however, is a more nuanced affair. It isn’t simply a matter of “doing it” – there has to be a clear goal in mind with an overarching ethos and objectives that align with that. It might sound haughty, especially compared […]

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Humans are social creatures and we seek to build those social bonds through the quickest and most efficient ways possible. Without strength of numbers, we never would have survived the wilderness and, together, we have come quite far. But if social gathering is the result, what was the cause? What drives people to attract, and […]

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Tracking analytics is a polarizing subject. On one hand, its precise measurements and metrics can provide invaluable, scientifically-tested information crucial to fine-tuning your website. On the other, its very precise nature can quickly escalate into a dim haze of confusing lexicon – a bewildering amount of metrics, and complexities that surpass even many so-called specialists. […]

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The right tone is important. If it’s off, music doesn’t sound quite right. When you’re speaking to somebody, the wrong tone can completely twist the meaning of your words. Speak too softly and you’ll be painted as accusing and secretive, too enunciating and you’ll be construed as condescending. True, these assumptions have a lot to […]

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Fire is a funny thing. Trying to start a campfire or a grill can seem like such a chore. There are right ways and wrong ways; certain techniques to employ and a fair deal of effort and patience. And yet, so much as stare too hard at a forest in the dry season and it […]

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The beauty of software-as-a-service (SaaS) was that it wasn’t dependent on what operating system you used, or what software you had installed, or even what browser you preferred. It was the power of a computer program accessed from the Web. Centralized, ultimately compatible with any user from any platform, requiring only a sufficiently capable online […]

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Going viral is the holy grail of any online ad campaign, or really any effort at online exposure, period. It’s akin to a TV show becoming a hit, or a movie raking in blockbuster gross sales. It can even be compared to a toy or item of clothing becoming the “hot” thing for the season. […]

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What must it have been like when television was first invented? There were many who eagerly looked forward to purchasing one and, upon doing so, thoroughly enjoyed it. Losing television would have been akin to ripping out a chunk of flesh. Television quickly became forever ingrained into the social consciousness and has impacted it like […]

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There’s been talk about “knowing your audience.” So let’s take a closer look at the “online audience.” Do they think and act differently than other audiences, like those at a political rally, an academic lecture, or in front of a TV? Do people think and act differently online than they do in so-called “real life?” […]

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