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About Yo Noguchi

Yo Noguchi is an experienced freelancer, guest blogger, and frequent contributor to a blog hosted by Benchmark Email, one of the world’s global provider of email marketing services.

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Small businesses are the very backbone of the American economy, employing just over half of the country’s private workforce. Marketing to an increasingly diverse consumer is one of the greatest challenges small businesses face today. With so many products and services coming into the market place all the time, consumers are faced with more options […]

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Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It’s a good method to get people interacting with your brand, product, event or organization in a meaningful way while helping you to identify your most enthusiastic advocates. […]

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The addition of a social media manager to your staff can provide consistency to your brand’s presence and free up your time to focus on running the business. This person will be acting as the voice for your company on some very public channels. Many businesses know the buzz words or the basic functions of […]

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Most people find doing business in a foreign country (even in many western countries) and the bureaucracy associated with starting a business, to be onerous and frustrating. The red tape can be almost impenetrable, especially if you don’t speak the local language. It’s only when you come up against the full force of foreign bureaucracy […]

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More employers are discovering how helpful it can be to connect with top candidates via video to shorten the hiring process. With the tough economy and the battle for talent, it is more important than ever to make smart hiring decisions. After all, a poor hire could set companies back and no one wants to […]

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Facebook will unveil a new video-ad product this year as its largest attempt to date to attract big ad dollars from TV advertisers. Video advertisers will have the chance to target video ads to large numbers of Facebook users in their news feeds on both the desktop version of Facebook, as well as on mobile […]

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A successful internship program provides the intern with real-world experience and your company with new insights and feedback on how to run an even better internship program. It can be a win-win situation. If you’ve hired the wrong intern, however, you may suffer lost resources and productivity. Students are using sites like Internships.com, SimplyHired.com, and […]

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Professional networking sites, like LinkedIn, have become valuable places for networking but the value of any particular site hinges on the number and the quality of the people using it. Many of these sites are continually adding features and tools. With the recent IPO of Facebook and all eyes on its business model and financials, […]

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In the last couple of years, Facebook has gone from a social photo-sharing site to a burgeoning business-networking platform for self-promotion, advertising and multimedia interaction. Everyone, absolutely everyone, seems to be using Facebook now. According to Facebook’s own statistics, people spend more than 700 billion minutes a month on the platform. The potential marketing opportunity […]

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Interviewing successful people in your industry is always a great way to boost traffic on your blog. The problem is that most bloggers don’t have a clue how to conduct a proper interview. More often than not, the blogger fails to squeeze out any semblance of quality information, leaving the interview filled with irrelevant information […]

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