Author - Zara Carbonell-Near

avatarZara Carbonell-Near is the Co-Founder and Managing Director of Social Media at STOCK marketing agency and leads the agency’s brand storytelling and social media strategy. A published author with more than 10 years of experience in technology and brand communications, Zara focuses on translating complex ideas into relatable narratives that build authentic relationships between brands and their audiences. Her work emphasizes the role of genuine human connection in modern marketing. Zara has led social strategies that resulted in a 96% increase in digital revenue for McGraw Pharma Inc., helped build ArenaPlus into one of the most recognized sportsbook brands in Southeast Asia, and founded the Manila Flag Football League, which grew into the largest flag football league in the Philippines within two years.