Brand awareness can be defined as the extent to which a business’s branding tool (name, slogan, logo, etc.) gets recognized by potential customers and...
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Google Analytics 4, the latest version of Google Analytics, offers a wealth of data that helps you gain insights about your website visitors. However, the vast...
Aside from internal issues like expense fraud, you also have to be vigilant about credit card scams that target businesses. According to the FTC, there were...
Search Engine Optimization is a topic of interest to almost everyone working in the digital space, directly or indirectly. However, many people don’t...
Google My Business or GMB is a free business listing from Google. It lets you provide essential details about your business, like its name, location, products...
Using Facebook as a platform for advertising your business is a highly popular choice. Considering Facebook has an average of 1.62 billion daily visitors...
Marketing efforts are crucial to the bottom lines of businesses. The more leads a business can generate, the more profits and sales it can make. Local SEO is a...
Pay-per-click (PPC) marketing platforms like Google Ads are a great way for law firms and other local service businesses to start getting prospective...
73. That is the average number of apps a small business uses. The average business worker uses 9.4 apps in a day. At the same time, 64% of respondents in a...
Whenever any B2B business tends to make a debut in the market, they start thinking about opting for the right Go-to-Market strategies to ensure an impactful...