When “Marvel Rivals” by NetEase Games was on the verge of release in May 2024, it received much of the normal press you would expect when a new video game is...
Tag - Branding Strategies
Despite their recent prominence, Twitch and YouTube streaming are generally not considered effective means of digital marketing. Companies relying on digital...
On the business terrain, brand dinosaurs litter the landscape. Moving too slowly, these old brands tried to survive on scraps left by more agile brands, brands...
What’s a brand? Is it a logo, colors, or typography? Not quite. Brands are more than their assets – they promise an experience to a customer. A brand is a...
If you think that branding is a luxury and something you can do in the future, when your business is successful, you’re not alone in thinking this...
You still remember the day that you started your company, armed with a singular vision: to conquer your target market. Fast-forward to today, your brand is...
We can all agree that branding strategies and marketing, in general, has changed since the Don Draper days, but that doesn’t mean we should toss every strategy...