On the business terrain, brand dinosaurs litter the landscape. Moving too slowly, these old brands tried to survive on scraps left by more agile...
Author - David Brier
David Brier is the bestselling author of Brand Intervention and Google’s #1 ranked rebranding expert,his rebrands have generated over $7 billion worldwide.
One of Google’s top-ranked rebranding expert, David’s four decades of branding expertise are sought after by companies of all sizes and celebrated by the elite of brand building like Shark Tank’s Daymond John who calls him “brilliant with branding.”
In addition to David’s work being featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous blogs and podcasts the world over, he is the recipient of over 320 international awards including the rare honor of being presented the Presidential Ambassador for Global Entrepreneurship medallion and publishes a weekly newsletter, The Brand Liberation Journal.
Get sloppy when rebranding, customers are confused. Nail it, and customers (and the financial spreadsheets) are happier than ever and more loyal than...