Today’s customers don’t take a straight path from discovery through purchase. Before making decisions, they browse websites, scroll through social media...
Tag - Customer Engagement
You’ve been there. You rush to the link, you click the link, and BAM —”404 Not Found.” Frustrating, right? It’s as though you go in the store and the door is...
In a digital-first world, brands have to go a step beyond generic messaging and automated interactions to nurture genuine relationships with consumers. The...
Today’s customers expect personalized experiences, which have become the standard for many brands as technology has evolved. In their efforts to satisfy...
Benchmarks and Nuances of Engagement Rate in GA4 We’re admittedly a few years into the Google Analytics 4 era, but marketers get a free pass on this one. After...
As more and more members of Generation Z continue to enter adulthood, this generation adds its distinct perspective to public discourse, joins the marketplace...
Social media has become an integral part of businesses to stay connected with audiences. It is an obvious place for every brand to make their appearance and...
When it comes to digital marketing, the whole is often greater than the sum of its parts. Though there are many parts that contribute to the optimization of a...