In today’s fast-paced and customer-centric market, reverse logistics stands as a critical yet often overlooked aspect of the supply chain. I’ve seen...
Tag - Customer Relations
As consumers have lost trust in advertising, the cost of effectively gaining their attention has climbed. Indeed, a researcher at Harvard Business School found...
Consumer behavior is difficult for brands to predict. For example, at the beginning of the pandemic, people were unable to travel or dine out, which resulted...
Personalization. It’s a weighted word that carries the burden of making the world of mass marketing … personal. It’s no small feat. In a world of hundreds of...
Bearing with customers can be, at times, like walking through a valley full of thorns. This has been proven to be even more challenging during the Corona-virus...