Author - Marcel Hollerbach

avatarMarcel Hollerbach is Chief Innovation Officer and Co-Founder at Productsup.

An early evangelist of the importance and impact of high-quality, contextualized product data, Marcel has more than 20 years of expertise in commerce and ad tech, as well as a background in web development. As CIO (and previously Chief Marketing Officer) at Productsup, he helped transform the company from a small agency startup out of Berlin into a multi-million dollar cloud-based, SaaS platform that now has a global presence in more than 30 countries.

He's also a serial entrepreneur. Marcel is Co-Founder and Entrepreneurial Partner of venture capital fund Cavalry Ventures, which specializes in early-stage investments in European tech startups. Additionally, he co-founded video-streaming platform hiClip, which was acquired by Adconion Media Group, as well as NativeAds, which merged with Seeding Alliance and was later acquired by Ströer.

In his spare time, Marcel is a seasoned guitar player and Lego geek.