The 2008 financial crash proved to be a profoundly difficult time for businesses in virtually every sector. However, modern marketing strategies have evolved...
Tag - Personalization
Personalization. It’s a weighted word that carries the burden of making the world of mass marketing … personal. It’s no small feat. In a world of hundreds of...
Personalization doesn’t have to be complicated or time-consuming. In fact, you’re probably sitting on top of lots of data you can use right now to...
The E-commerce industry is constantly evolving, with emerging trends in e-business and consumer behavior impacting the industry greatly. Technology has played...
Conversational content is on the rise. This year, more marketers will move away from traditional, customized content towards a more conversational approach...