For years, marketers leaned on the classic funnel because it was simple and easy to explain. People noticed a brand, thought about it, and eventually made a purchase. But that tidy little path just doesn’t match how people behave anymore. Today, someone can discover a brand on Instagram, Google it later, forget about it, see a friend mention it...

The biggest lesson from the AWS US-East-1 region outage on October 20th, is that most of the affected companies were lacking resources to ensure business continuity. It shows that even when using some of the most trusted and reliable cloud solutions, it is unreasonable to expect a 100% uptime.  Therefore, to ensure that your business continues to...

Introduction  E-commerce keeps breaking records in 2025. Brands are always under strain to create systems able of rapid development since worldwide internet sales are projected to top $8 trillion.  That’s where the right Ecommerce Tools and Ecommerce Platform Software come in. They not only host your store, but they also help you...