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About Alice Fairweather

Alice Fairweather a Digital Ally, has contributed to many high-profile client campaigns for the last three years, including the likes of Tangle Teezer, House of Fraser and Quiz Clothing. The face behind the envy-inducing lifestyle blog, Zest of Alice, which covers a high-end range of fashion, food, photography and travel.


To paraphrase Anglican bishop, philosopher and writer George Barkley, “if you are a brand and you are not on Instagram, are you even a brand?” If you are on Instagram, then the penny has already dropped. You have realized just how important this platform is for your presence, reputation, creditability and your marketing strategy. Why […]