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About Guy Sheetrit

Founder and CEO of Over The Top SEO. He holds broad expertise in the areas of SEO, Social Media, Digital Marketing, B2B, B2C Brand Development and online lead generation.

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Bid adjustments constitute a core part of Google AdWords. If you are a regular user of AdWords for search marketing and advertising or are planning to be, it is essential that you have solid knowledge of bid adjustments. This, in fact, is among the most value-adding Adwords tweaks you can execute for supernormal returns. In […]

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Influencer marketing has an 11 times higher ROI as compared to traditional advertising. Various brands use influencer marketing to enlarge their reach and gain the likelihood of resonating with the targeted audience. The importance of social media into your SEO strategy can’t be overlooked. Brands are always looking to reach their target audience via channels […]

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Every website is created with one goal in mind and that is conversions. If you have a website that is generating traffic then you are most concerned about getting lots and lots of conversions. A user-friendly website that has appropriate CTAs helps drive more actions thereby leading to more sales. CTA messages should be easy […]

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In the digital marketing field, we tend to get really excited about hard data. Analytics, follower counts, CPC, LTV, CTR . . . we geek out on numbers. But effective digital marketing requires more than just numbers. There’s a softer side that many people neglect—to their detriment. I’m talking about relationships. You can reduce people […]

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Content marketing is a powerful strategy for digital marketers in order to achieve higher rankings on Google. A majority of 88 percent marketers use content marketing in their strategy as it helps the brands and the customers to remain connected with each other. Here are five primary ways to supercharge your content marketing strategy: 1. […]

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