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About Guy Sheetrit

Guy Sheetrit is the CEO at Over the Top SEO, an accomplished Senior Executive with 14 years of success across the technology, marketing, and software development industries. With extensive experience providing customized SEO marketing solutions for E-commerce, Local SEO and Fortune 500 companies.

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Email marketing is one of the best strategies to get more new customers for your business. Looking beyond website traffic, email marketing campaigns: Help you get closure on abandoned sales Help drive repeat sales Keep your brand in the mind space of the reader Nurture long-lasting relationships with audiences Create mechanisms of getting feedback Give […]

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As per the Yahoo report, spending on content marketing is set to rise by 186% in 2020. Brands who were a little hesitant about the potential of content marketing as a lead generating channel are now convinced about the ROI that content marketing alone can generate. For effective content marketing, there are some SEO copywriting […]

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The numbers are out. The average mobile user touches his/her Smartphone more than 2,500 times a day. With the added fact that every day, nearly 3.5 billion search queries are processed online, it’s clear how pervasive Smartphones and search have become in the average human’s life. Millennial consumers create opportunities for brands to make an […]

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The Flynn effect refers to the sustained improvement in IQ among people from all over the world from the 1930s onwards. What’s the Digital Flynn effect then? Well, it’s a pretty smart term to describe the seemingly similar sustainable improvement in digitally expressed intelligence among people. Social Media and Language Skills – A Complex Relationship […]

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Bid adjustments constitute a core part of Google AdWords. If you are a regular user of AdWords for search marketing and advertising or are planning to be, it is essential that you have solid knowledge of bid adjustments. This, in fact, is among the most value-adding Adwords tweaks you can execute for supernormal returns. In […]

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Influencer marketing has an 11 times higher ROI as compared to traditional advertising. Various brands use influencer marketing to enlarge their reach and gain the likelihood of resonating with the targeted audience. The importance of social media into your SEO strategy can’t be overlooked. Brands are always looking to reach their target audience via channels […]

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Every website is created with one goal in mind and that is conversions. If you have a website that is generating traffic then you are most concerned about getting lots and lots of conversions. A user-friendly website that has appropriate CTAs helps drive more actions thereby leading to more sales. CTA messages should be easy […]

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In the digital marketing field, we tend to get really excited about hard data. Analytics, follower counts, CPC, LTV, CTR . . . we geek out on numbers. But effective digital marketing requires more than just numbers. There’s a softer side that many people neglect—to their detriment. I’m talking about relationships. You can reduce people […]

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Content marketing is a powerful strategy for digital marketers in order to achieve higher rankings on Google. A majority of 88 percent marketers use content marketing in their strategy as it helps the brands and the customers to remain connected with each other. Here are five primary ways to supercharge your content marketing strategy: 1. […]

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