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About Irina Nikulina

Irina Nikulina is a senior PPC specialist at Promodo. She has a master degree in marketing and more than three years of experience in the field of Internet marketing. Irina specializes in eCommerce PPC, but also has an extensive experience with advertising management for IT companies. She likes to implement new tools and features and is always ready to share her knowledge with others.

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Marketers know the majority of site visitors leave without taking any action. These people can be encouraged to return to the site with the help of traditional or dynamic remarketing. Nowadays, however, the Internet is full of advertising, so it’s vital for each campaign to stand out from the crowd by using the most relevant […]

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