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About Julia McCoy

Julia McCoy is the founder of Express Writers, a serial content marketer, and bestselling author. A dedicated self-starter since an early age, by age 13, she'd written a 200-page book and taught herself Internet marketing. At 19, Julia dropped out of college and a nursing degree to follow her passion, teach herself online writing, and start her agency. Within two years, Express Writers grew by 400 percent, and today, Julia’s agency serves more than 5,000 clients. Julia is a bestselling author, the creator of The Practical Content Strategy Certification Course, host of the Write Podcast and Twitter Chat #ContentWritingChat. She just published her second bestseller, Practical Content Strategy & Marketing, November 2017.

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Content marketing is powerful, but combine it with the holiday season, and it gets amped up to a whole different level. Think of it like your holiday eggnog. It’s fine on its own, but once you add a little rum and a sprinkle of nutmeg or cinnamon, it becomes Christmas in a glass. This season, […]

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Facebook’s organic reach is basically on life-support. In short, get ready to visit the grave very soon. RIP, non-paid Facebook Page posts. Here’s the eye-opening state of things: In the last five years, organic reach on Facebook has fallen nearly 14 percent, as HubSpot estimates. That doesn’t seem like a big number, but that dive […]

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Content marketing is taking over. It’s not just winning in every sense over traditional, interruptive marketing – it’s also taking names. According to Impact, by 2019, content marketing will be a $300-billion industry. It also costs 62 percent less than its outbound counterpart, but rakes in three times the leads. But, you probably know all […]

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The future of content marketing is on a lot of people’s minds. Right now, we’re in a period of major flux. Technology shifts, like text search to voice search and desktop to mobile, have a lot to do with it. The thing is, these shifts are just now gaining momentum. HubSpot Research did a survey […]

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Today’s blogging landscape is littered with how-to posts. Any blog you can think of will feature a how-to post, at some point in its existence. But — and this is a big but — there are two types of how-to posts out there, and there’s a yawning chasm of difference between them. The first type […]

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The opening sentence has plagued all kinds of writers for centuries. Letters, novels, pitches, marketing e-mails, and more – all need a solid opener that makes the audience not only lean in, but intrigues enough to keep them reading. The opening line could mean the difference between continuing to read, or stopping cold. It could […]

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Your SEO presence is not just a big deal – it’s a HUGE deal. That is, only if you want more traffic, more leads, more conversions and more sales. Leads. Conversions. Sales. Do I have your attention yet? Here’s the deal, though: To get those three covetables, you need a good SEO presence. A solid […]

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Think about this: The Web has become a standard channel for marketing, especially content marketing. We expect to focus our efforts online to reach the masses. After all, it’s where they are. In this climate, it’s amazing to say, print – a technology dating back centuries – is new and novel once again. In fact, […]

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You know the power of content marketing. You’ve probably seen it for yourself. You don’t need convincing. You know, without a doubt, it’s a smart investment for any business, no matter its scale. It’s powerful, it works, and it creates brand loyalty. So, why are some businesses still not taking advantage? Why are some of […]

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You’re on the top social media networks. You’ve got spots eked out on Facebook, Twitter, and Instagram. That’s enough. Right? No – you’re forgetting something. You need to be posting and sharing on LinkedIn, too. Here’s why: LinkedIn has more than half a billion users, according to Fortune – and it’s steadily growing. Hundreds of […]

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If I’m certain of one thing, it’s that content is a game-changer. It does so many things at once – and effortlessly, if you get it right. It lets search engines find and rank you, which leads to people discovering you. It builds trust with those people. It underlines your authority in your field. Most […]

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If you’re a business, big or small, you probably have a Google listing. (If you don’t, why are you still living like it’s 1999?) If you have a Google listing, you know what Google My Business (GMB) is. It’s a handy tool and a great way to boost your visibility on the world’s most massive […]

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Do you crave knowledge about what your customers think, feel, and how they view your company? What business owner doesn’t? If only we had this information, we could solve every problem related to selling and amplify our ROI tenfold. Well, guess what. Yep, I’m about to flip the tables. You can absolutely discover what your […]

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Here’s the strange thing about Facebook: It’s still one of the most popular social networks, despite reports about an incremental decline from groups of users, like those aged 35-44. After all, it still has at least 1.86 billion active users monthly. Plus, it’s expected to grow by tens of millions of new users in the […]

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You might think your about page is throw-away, or not that important. After all, isn’t your other content the bigger focus of your site? Guess what? Your about page is content. More than that, it’s actually valuable content that can drive leads. Paying attention now? Before we unpack about pages, let’s define them. You’d be […]

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