Site   Web
avatar

About Julia McCoy

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia's blog.

Facebook 360
avatar

Millions of hours of daily video watches combined with billions of photos uploaded on Facebook equal a really big number of social media users who are posting, sharing, and liking all types of content every single day. For many Smartphone users, capturing memories on a phone or tablet is a normal part of life, but […]

Read more...
content-is-king
avatar

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop. One of the best ways to do this is by improving […]

Read more...
Image courtesy of  (BrianHolm) / FreeDigitalPhotos.net
avatar

Quick question: if you could take a simple step to improve the organic click-through rates of your content, would you? If you’re like most people, the answer is “of course!” Fortunately, you can, and it’s easier than you might think. Today, I’m here to talk about how you can boost your organic click-through rates on […]

Read more...
Google
avatar

Are you a 50-something, coffee drinking, watch-the-morning-news kind of consumer? A Baby Boomer who enjoys freshly-squeezed OJ while perusing the newspaper? Or, for us millennials, maybe you would rather do a quick check of The Skimm so you know what everyone else is talking about in the break room. Contrary to what we may have […]

Read more...
Courtesty: Death to The Stock Photo
avatar

While it’s true that keywords don’t play the same part that they used to in SEO, they’re still a critical part of any good content strategy and, if you’re not targeting keywords in your content writing, you’re missing out on traffic, conversions and clicks. Luckily, it’s not too late. If you have yet to adopt […]

Read more...
content-marketing
avatar

2016 marked the spot for changes in content marketing, and it brought some exciting revelations that some of us didn’t see coming. For starters, we all know that the competition has stepped up its game when it comes to effective marketing. Because of that, we have all had to step up our skills, consistently refine […]

Read more...
writing in note pad
avatar

Meta content: it’s one of the most overlooked aspects of online content, but it remains one of the most important. HTML tags designed to help search engines decipher a page’s content, meta descriptions are 160-character snippets of text that serve dozens of SEO purposes, from informing readers to helping pages rank better for various search […]

Read more...
Instagram
avatar

Instagram: a hot platform for all things visual. Our friends use it to post photos of their daily escapades; our favorite companies use it to showcase products, and marketers use it to connect more efficiently with their customers. Until now, though, marketers who wanted to incorporate Instagram into their social media marketing strategy have struggled […]

Read more...
marketing
avatar

Active engagement. That’s a hard one, for us online marketers. The problem is because today’s smart Internet user is easily bored. You can’t simply provide them with a wall of text and expect results.​ The solution? Interactive content. Interactive content is all about educating and entertaining your viewer. In fact, Lisa Murton Beets at Content Marketing Institute discussed […]

Read more...
LinkedIn image — LinkedIn Offices.
avatar

LinkedIn is a fantastic place to publish content. In addition to being a highly visible platform, it’s also a highly professional one, where people come to gather and share relevant industry news and more. Despite the fact that LinkedIn is so powerful, though, it can be difficult to track, and this commonly leaves people in […]

Read more...
Writing, Blogging
avatar

Have you been craving viral headlines? No matter how superb they look in a doc, are yours just not getting the attention you think they deserve? I’m here to help you out. Today, you’ll learn how to create viral-worthy headlines that grab readers’ attention and earn those social shares. To do that, you must first […]

Read more...
content-marketing
avatar

If you’re in the online publishing world, you may have heard some buzz about being penalized for using a third-party tool, like Buffer or Hootsuite, to publish to your social platforms. Fortunately, this is not true. Here’s what you need to know about this now-debunked myth and the reality of posting to social with the […]

Read more...
website
avatar

“Oh, I don’t have time to write a new meta description. I’ll just copy this one.” “Yeah, it’s got a Copyscape hit, but that doesn’t matter!” “Dang, another site copied my content! Oh, well.” If you’re like most content creators, you’ve uttered or thought these words to yourself in the past. And, hey, we get […]

Read more...
Image courtesy of graur razvan ionut) / FreeDigitalPhotos.net
avatar

When it comes to blogging, timing is everything. When you post a compelling blog on the right platform at the right time, people go wild – and rightfully so. There’s something deeply satisfying about good content posted at a great time. In addition to fulfilling people’s needs, it also provides a sense of relevance and […]

Read more...
content-is-king
avatar

Watergate, Bridgegate, Content gate. Fortunately, gated content isn’t as controversial as its predecessors, but it is a hot topic in the marketing community today. Gated content – content you need to pay, subscribe, or swap personal information for — is a popular tool among marketers who want to build their e-mail lists and generate detailed […]

Read more...
css.php