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About Julia McCoy

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia's blog.

Business Woman
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You know what an effective content marketing strategy can do for your organization. You know that it costs 62 percent less than traditional advertising and yet generates about three times as many leads. You’ve heard all the statistics and you’ve seen how other organizations are leveraging content marketing to demolish their sales goals. You know […]

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Check out this screenshot of an overview of our rankings for a year span (May 2015—September 2016). Scary, right? What happened in May looks great—but why couldn’t we hold onto it? Isn’t any traffic drop a bad thing? Actually, no. I’m going to reveal just why an immense amount of traffic is worth absolute crap […]

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SEO Targeting
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Wondering which SEO tactics you should be targeting throughout this year? If so, you’re not alone. SEO is changing all the time and it can be tough to stay on top of it. Luckily, this list will give you the perfect place to start. 8 SEO Tactics to Incorporate into Your Content Right Now Whether […]

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Instagram
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Instagram is one of the most critical platforms today for businesses to have a presence on.  The engagement rate is ridiculously high. Forrester says Instagram is the king of social engagement – and it generates 58 times more engagement per user than Facebook, and 120 times more engagement per user than Twitter. It’s the visual […]

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content-marketing
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We’ve all heard the saying “the customer is always right,” but did you know that it applies to content marketing, as well? Customers in a content marketing environment have strong opinions, desires and needs and the smart content marketer will dedicate a significant portion of time and energy to listening customers. The reason for this […]

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ebook-1047993_640
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Are you considering publishing an eBook? If so, you’re in good company. Today, eBooks are more valuable and accessible than they’ve ever been before, and brands around the world are creating them. If you want your eBook to perform as well as possible, though, you need to avoid many of the common eBook creation and […]

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It’s no secret that a magnetic headline stimulates your readers’ curiosity and gives them a good reason to click through and want to continue reading. But did you know subheads are just as important? These little phrases can keep your readers engaged, or make them yawn and run for the hills. Since people are in […]

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Google
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On March 14 of this year, Search Engine Land reported that an unconfirmed Google ranking had hit the scene. It was called Fred, and, while Google didn’t initially have much to say about it (the update wasn’t confirmed by the search engine until March 23), the evidence supporting its existence has been compelling from the get-go. Digging deeper, SEJ […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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If you’re wondering which types of content will perform best in the modern world, you’re not alone. Determining the best types of content to publish can help you build your brand and gain the attention you deserve online. 10 Types of Content All Publishers Should Invest in Whether you’re a small business owner or an […]

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Facebook Reactions
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If you’ve been a Facebook devotee for years, you may have noticed something alarming in recent months: Its organic reach is declining. While your Facebook posts used to earn you a huge number of shares and interactions, they now are faltering and you’re not sure how to keep up. The fact is, this decline isn’t […]

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marketing strategy
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Let’s face it: mastering content marketing can be tough. All too often, brands aren’t sure who to follow or what to emulate. There seem to be dozens of examples of great content marketing out there, but it can be impossible to determine which brands are actually dominating the field and which are just putting on […]

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link
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If you’re involved in online marketing, you likely already know that buying links is a big no-no. Not only does Google frown upon it, but the practice makes your content seems spammy and cheap, which nobody likes. What’s more, buying backlinks isn’t sustainable, and it will eventually burn out, leaving you with nothing but a […]

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content-marketing
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This year, who’s bringing home the bacon in your digital strategy? If you answered “content,” you’re right on the money. It’s no secret that marketers everywhere want to develop content that incites positive changes for their companies. All too often, however, the metrics used to measure the success of content aren’t valid. For example, while […]

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Instagram
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Everyone says Instagram is such an exciting channel, but why? You can create amazing images, share tidbits from your business, and make things more personal. It is an awesome way to engage and connect with your client base. For my own business, I just very recently launched our very own company Instagram account. I have […]

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The content is written, and your waiting game has already begun. You beg for comments, dream of going viral or just want a simple shout-out of praise from a fellow Web presence. Whether you’re a content writer, blogger or professional copywriter, your biggest challenge is not just writing the right content that is optimized for search […]

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