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About Julia McCoy

Julia McCoy is a writer and entrepreneur. She created three businesses and wrote a book at 16; at 20, she dropped out of nursing school to teach herself online writing and start Express Writers. Today, her content agency has more than 70 writers and thousands of worldwide clients. Julia hosts The Write Podcast and #ContentWritingChat, and is the bestselling author of So You Think You Can Write? The Definitive Guide to Successful Online Writing. Follow her on Twitter and Facebook.

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Wondering why your content marketing efforts no longer work? Even when you make a solid effort to create and publish regular posts on your blog or website? Maybe you’re stuck in the old mindset. Hello, Rip Van Winkle: let’s discuss what’s really going on in the world of SEO content today. Content used to depend […]

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Image courtesy of (jscreationzs)/ FreeDigitalPhotos.net
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You’ve taken time to craft great content and post regularly on social media for the last few months: but you’ve barely stirred any conversations or comments. What could be wrong? You do all it takes to create impeccable content for social media, but your efforts barely make it on the social scene. Worry no more […]

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content-is-king
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“Will my content generate revenue?” You’ve taken your time and created great content that your audience will love. But, a cloud of doubt still lingers in your mind. The moment you hit the ‘publish’ button, you begin to wonder if your content will meet your revenue goals. It’s important for you to know how to […]

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writing in note pad
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Think of this crazy fact. If you were a copywriter in high school, you probably got in a lot of trouble. So why, if you put those words together today, does it becomes a respectable career? What exactly is a copywriter today? Defining Copy in General (What Do Copywriters Do Every Day?) To understand copywriting, […]

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marketing strategy
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If you use Reddit for topic or audience research, it’s likely you’ve stumbled across a feed marked “TL;DR” before. And, if you’re like most marketers or Reddit users, you probably scratched your head and wondered what the heck “TL;DR” meant. Luckily, you’re not alone. TL;DR isn’t secret code for a tech product you’ve never heard […]

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brain
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If you’re sick and tired of Siri telling you “I’m sorry, I didn’t catch that,” or “I’m sorry, I seem to have lost my connection,” or even, “I can’t do that,” then this news is for you. Just a few weeks ago, Google announced a groundbreaking new product. The product is called Allo, and it […]

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Photo Credit: pixtawan via freedigitalphotos.net
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What’s the most important part of your content? It could be your call to action. A call to action does more than just direct your readers toward a certain action – it can also help you make more sales, increase reader engagement and produce more conversions. If you’ve been struggling to write great calls to […]

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If you identify as a writer, digital marketer, or SEO expert, it’s likely that you’re at least moderately familiar with the importance of mobile optimization. Last year, mobile search numbers surpassed desktop search numbers for the first time in history and there’s no sign this trend will reverse. Because of this, companies have been placing […]

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SEO Targeting
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Meta descriptions and title tags: they’re difficult, yet critically important aspects of SEO. Designed to provide readers and search engines with a preview of a page’s content, “metas” are simply too important to do badly. Luckily, Google just made these elusive little lines a bit more forgiving for SEOs everywhere by increasing the character limit […]

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Social media is great, isn’t it? And scheduling social posts is so much better, especially when you’re insanely busy. You can schedule all of your Twitter, Google+, Facebook and LinkedIn posts with various tools, but what about the latest social channels for business: Pinterest and Instagram? You’ve looked and looked and just can’t find any […]

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writing in note pad
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For people who are brand new to online marketing, the term SEO might seem mystical and hyper-advanced. Unlike many things in the marketing world, however, SEO writing in itself is actually quite simple. In addition to being simple, it’s used across the board in all types of marketing and online sales, so it’s important to […]

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Photo Credit: Baitong333 via freedigitalphotos.net
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Nofollow is a tool that was introduced in 2005 by Google’s Matt Cutts and Blogger’s Jason Shellen. The idea was that the tag could be used for the purpose of decreasing spam on blogs by instructing search engines that a hyperlink would have no bearing or affect on the ranking of the link’s target. In […]

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writing in note pad
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Chances are, as a writer, you have writing heroes. Right? Write! (Sorry, I had to.) Here’s a little secret: their writing is no better than yours. OK, their end product may be better, but you can bet your socks their very first draft is just as flabby, clumsy and hard to read as any of […]

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Writing, Blogging
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The term ‘copywriter’ is actually a hard one to nail down and really define. When asked what is a copywriter, Merriam-Webster responds with, “someone whose job is to write the words for advertisements.” Although that is somewhat correct, copywriters do far more than that today. Far, far more. But back in the early days of […]

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Image courtesy of (jscreationzs)/ FreeDigitalPhotos.net
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There are so many people out there trying to go viral on the Internet, it seems as if it is impossible to stand out among the crowd. However, social media success is not necessarily that complicated. Going viral is hard, but being successful at social media does not have to be. And being viral can […]

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