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About Julia McCoy

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia's blog.

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Today, one of the biggest challenges marketers face is finding the right social media channel for their companies. With dozens of options to choose from, finding the one that resonates with your audience and drives results can be tough. And it’s only made worse by the fact that modern wisdom seems to tell us we […]

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Are you considering hiring a social media manager in 2017? If so, it’s a smart decision! Today, social media content creation and distribution is one of the single most time-consuming tasks in all of digital marketing. In fact, it claims a massive 18.5 percent of the day. That hasn’t stopped marketers from investing in social, however, and 42 […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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How do you build fans? Sure, you could pay for them or trick them into coming to your blogs with sneaky headlines. Or… You could take the long (but most effective route). While building a blog following doesn’t happen overnight, there are several effective things you can do to gain a strong and long-lasting group […]

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In the content marketing industry, we’re all familiar with the argument that content should be written for people rather than search engines. But how many of us abide by that? As a copywriter myself, I can remember hundreds of times I’ve been confronted with clients who want keyword-stuffed, SEO-focused content that doesn’t do much of […]

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Today, people turn to Alexa’s “flash briefings” or theSkimm for the news, and scroll through their Facebook feeds at the speed of light. None of this is surprising when you consider that the human attention span has fallen from 12 seconds in 2000, to eight seconds (a full second less than a goldfish), in 2015. When all of our […]

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Meta content: it’s one of the most overlooked aspects of online content, but it remains one of the most important. HTML tags designed to help search engines decipher a page’s content, meta descriptions are 160-character snippets of text that serve dozens of SEO purposes, from informing readers to helping pages rank better for various search […]

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Big news from the Google-verse. On Jan. 10, Google updated its mobile search algorithm to make the visibility of Smartphone content a prominent ranking signal. As it stands now, the update is going by the unofficial name “Intrusive Interstitial Update” (I.I. Update).   What’s this mean for mobile marketers, you ask? It means that any […]

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The popularity of mobile devices is increasing; just look around. All you need to do is walk outside to see tables of people having dinner together while staring at their phones, or individuals texting and walking, texting and driving, or, in some truly fascinating cases, texting, eating and walking — all at once. While it’s […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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There’s historically been a lot of buzz surrounding content length: how many words does content need to contain to go viral? While it’s an accepted truth that long-form content converts better than shorter content, how long does that long-form have to be? Will 1,200 words do the trick? 1,500? 2,000? If you’re a follower of Buzzsumo, you’ll […]

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Millions of hours of daily video watches combined with billions of photos uploaded on Facebook equal a really big number of social media users who are posting, sharing, and liking all types of content every single day. For many Smartphone users, capturing memories on a phone or tablet is a normal part of life, but […]

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The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop. One of the best ways to do this is by improving […]

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Quick question: if you could take a simple step to improve the organic click-through rates of your content, would you? If you’re like most people, the answer is “of course!” Fortunately, you can, and it’s easier than you might think. Today, I’m here to talk about how you can boost your organic click-through rates on […]

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Are you a 50-something, coffee drinking, watch-the-morning-news kind of consumer? A Baby Boomer who enjoys freshly-squeezed OJ while perusing the newspaper? Or, for us millennials, maybe you would rather do a quick check of The Skimm so you know what everyone else is talking about in the break room. Contrary to what we may have […]

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Courtesty: Death to The Stock Photo
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While it’s true that keywords don’t play the same part that they used to in SEO, they’re still a critical part of any good content strategy and, if you’re not targeting keywords in your content writing, you’re missing out on traffic, conversions and clicks. Luckily, it’s not too late. If you have yet to adopt […]

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2016 marked the spot for changes in content marketing, and it brought some exciting revelations that some of us didn’t see coming. For starters, we all know that the competition has stepped up its game when it comes to effective marketing. Because of that, we have all had to step up our skills, consistently refine […]

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