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About Julia McCoy

Julia McCoy is a top 30 content marketer and has been named an industry thought leader by several publications. She enjoys making the gray areas of content marketing clear with practical training, teaching, and systems. Her career in content marketing was completely self-taught. In 2011, she dropped out of college to follow her passion in writing, and since then grew her content agency, Express Writers, to thousands of worldwide clients from scratch. Julia is the author of two bestselling books on content marketing and copywriting, and is the host of The Write Podcast. Julia writes as a columnist on leading publications and certifies content strategists in her training course, The Content Strategy & Marketing Course. Julia lives in Austin, Texas with her daughter, husband, and one fur baby.

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Content is apparently king.  But writing content that rules over your competition is not that simple.  According to Time, the average reader spends only 8 seconds reading a piece of content. That means creating engaging, valuable content that helps your target audience is vital.  These days, in order for businesses to increase traffic and revenue, […]

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SEO Targeting
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SEO never stops evolving. Just when you think you have all the facts straight, you learn something you were missing in your strategy, or Google updates their algorithm again, or you realize you’ve been slightly behind the curve. So far, in 2018 alone, there have already been 12 major Google algorithm updates – confirmed and […]

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Business Woman
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There’s an old adage that’s made its way into movies and across generations – it says there is no place like home. But why is that, exactly? It could be because we seek familiarity, as humans. We like areas that we’ve grown accustomed to. But there’s also something to be said for an abode that’s […]

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Have you ever felt like content creation is an uphill battle? Not getting the likes, shares and comments you should be?  Having a hard time increasing click-through rates in your emails, or conversions on your landing pages?  If so, then this proven conversion framework will help you out. In fact, if you want to improve […]

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You’re on board. You’ve seen the stats and heard the success stories.  You’re convinced. Content marketing is a go. You’re ready to join 91% of B2Bs and 86% of B2Cs already giving content their best shot. More than that, you’re ready to join the ranks of the truly successful. That’s great!  …Now what? If you’re […]

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Around 15 years ago a new kid arrived on the block in the B2B marketing world, and it had nothing to do with a Wahlberg brother or a boy band from Boston. It was the birth of Account Based-Marketing (ABM) – a form of marketing that involves identifying high value targets, usually businesses, and treating […]

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Marketing can be a complicated beast. It’s a beast that is constantly evolving, forcing savvy marketers to keep up with the latest trends and technologies. And while every marketer has a view about the most effective methodologies, software and evaluation methods, there’s one thing we pretty much all agree on – the value of great […]

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Why Use Content Marketing To Promote Your Business?
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One of your New Year’s resolutions might involve buckling down on your content creation. You might have pledged to direct more resources toward your content (time, money, etc.) to make it better, because you know better content wins. Turns out, one BIG way to make it better is to make it longer. Write more words. […]

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Surprisingly, successful content that performs well is not run-of-the-mill in the industry. Instead, the successful pieces are content unicorns – rare beasts that you only see if you’re lucky once in a blue moon. Guillaume Decugis did a study recently on average content shares. (He presented his findings in a Sprout Social webinar). Using Hawkeye, […]

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Content marketing is powerful, but combine it with the holiday season, and it gets amped up to a whole different level. Think of it like your holiday eggnog. It’s fine on its own, but once you add a little rum and a sprinkle of nutmeg or cinnamon, it becomes Christmas in a glass. This season, […]

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Facebook’s organic reach is basically on life-support. In short, get ready to visit the grave very soon. RIP, non-paid Facebook Page posts. Here’s the eye-opening state of things: In the last five years, organic reach on Facebook has fallen nearly 14 percent, as HubSpot estimates. That doesn’t seem like a big number, but that dive […]

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Content marketing is taking over. It’s not just winning in every sense over traditional, interruptive marketing – it’s also taking names. According to Impact, by 2019, content marketing will be a $300-billion industry. It also costs 62 percent less than its outbound counterpart, but rakes in three times the leads. But, you probably know all […]

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The future of content marketing is on a lot of people’s minds. Right now, we’re in a period of major flux. Technology shifts, like text search to voice search and desktop to mobile, have a lot to do with it. The thing is, these shifts are just now gaining momentum. HubSpot Research did a survey […]

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Today’s blogging landscape is littered with how-to posts. Any blog you can think of will feature a how-to post, at some point in its existence. But — and this is a big but — there are two types of how-to posts out there, and there’s a yawning chasm of difference between them. The first type […]

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