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About Julia McCoy

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia's blog.

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Less is more. Quality, not quantity. You’ve heard it before. Both of these are used to define content strategies. You’ve had it drilled into your head that it is more important to create valuable content rather than volumes of content. While this was true, a new study released may be changing the way we all […]

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Twitter
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For virtually as long as Twitter has been around, its devotees have been doomed to express everything that’s on their minds in 140-characters or less. While this is one of the things so many people love about Twitter – its expediency and brevity – it’s also been a massive source of frustration for many users, […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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If you’re familiar with the world of online content creation, you know that there’s a longstanding debate about which content type is more worthwhile: long-form or short-form. For years, so-called “content experts” have been touting the benefits of short-form content, saying it’s easier to digest and more welcoming for readers. Unfortunately for these “experts,” and […]

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Blog
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Does your company blog? I sure hope so! If you’re like so many companies out there, though, it’s possible that you don’t blog at all, or that you used to blog but have since stopped. If this sounds like you, it’s time to adjust your approach, STAT! While many businesses believe that blogging is an […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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The listicle: popularized by sites like Upworthy and BuzzFeed, is one nifty little content form that’s as good as gold in the online world. While many have called the continued effectiveness of the listicle into question, there’s no doubt that it’s still plugging along in 2016 just as effectively as it did back in 2006. […]

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Probably the single best idea that any content marketer has ever had was to base his or her content on the audience. When you figure this out it changes the way you see your content. It even changes the way you see marketing as a whole. Consider, for a moment, what we’ve been taught as […]

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If little girls are sugar and spice and everything nice, and boys are snakes and snails and puppy dog tails, what is a good content marketing strategy made of? You’ll be relieved to know it’s nothing having to do with the old wives’ tale. If you’re one of the many, many people who has poured […]

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Is it true that press releases still matter? Last week, I sat down with Shannon Gray, managing director at a 25-year-old PR firm, McKinney & Associates (cool enough to run their own Twitter chat, #socialjusticechat), and she said it best: “Press releases are still vital. Today, they cut through the clutter of extraneous words of […]

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Instagram
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If you’ve been on Instagram lately, you’ve probably noticed a new feature: Instagram Stories. While this may not seem like anything big, this insidious little feature is poised to take on one of the resident giants of social media: Snapchat. Touted by Joe Pulizzi as “Snapchat for older people,” Instagram Stories is a simple feature […]

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In a sea of millions of popular and interesting blogs, how can you possibly make a name for yourself if you’re an online marketer trying to promote your blog. Enter thought leadership. I absolutely love this concept. Neil Patel explained it well on Entreprenuer: it’s a mindset and a practice that will help you rise […]

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As an online marketer, you know how critical it is to bring in quality leads. Did you know, though, that content marketing can help you do it in a big way? While many marketers focus the majority of their efforts on things like paid advertisements and carefully segmented lists, content marketing is actually one of […]

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If you’re a social media user, chances are you’re familiar with Instagram. Known far and wide as a photo-sharing platform, Instagram allows individuals and marketers around the globe to share photos and videos with their followers. While millions of people use Instagram for fun, very few marketers have incorporated it into their marketing strategy. This […]

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Snapchat
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For years, we’ve all heard why it’s critical for marketers to interact on Twitter. There’s a new kid on the block today, though, and it’s called Snapchat. The viral photo- and video-sharing service has been exploding in popularity for some time now, but it recently obtained a major milestone: it surpassed Twitter in user numbers. […]

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Why do you create content for your website, blog, or overall online presence? Chances are, the simple answer is “to drive conversions.” Sure, your content might be meant for customer enjoyment or to help readers solve problems and address issues, but at its core, it’s all about conversions. You want people to read your content […]

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When it comes to creating premium content that generates clicks, views, shares and ultimately, productive conversations between a brand and its fan base, the competition can be pretty tough. Content based solely on text no longer does the trick; not today nor in 2016 when most audiences have a huge appetite for bite-sized chunks of […]

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