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About Julia McCoy

Julia dropped out of college to follow her passion in tech and writing, and hasn’t looked back since. Today, she’s been named among the top 30 content marketers, is the founder and CEO of leading content agency Express Writers, hosts the Write Podcast and #ContentWritingChat, and is a published, best-selling author. She’s also the creator of a brand new, leading industry course, The Practical Content Strategist Certification Course.

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Today’s blogging landscape is littered with how-to posts. Any blog you can think of will feature a how-to post, at some point in its existence. But — and this is a big but — there are two types of how-to posts out there, and there’s a yawning chasm of difference between them. The first type […]

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The opening sentence has plagued all kinds of writers for centuries. Letters, novels, pitches, marketing e-mails, and more – all need a solid opener that makes the audience not only lean in, but intrigues enough to keep them reading. The opening line could mean the difference between continuing to read, or stopping cold. It could […]

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Your SEO presence is not just a big deal – it’s a HUGE deal. That is, only if you want more traffic, more leads, more conversions and more sales. Leads. Conversions. Sales. Do I have your attention yet? Here’s the deal, though: To get those three covetables, you need a good SEO presence. A solid […]

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Think about this: The Web has become a standard channel for marketing, especially content marketing. We expect to focus our efforts online to reach the masses. After all, it’s where they are. In this climate, it’s amazing to say, print – a technology dating back centuries – is new and novel once again. In fact, […]

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You know the power of content marketing. You’ve probably seen it for yourself. You don’t need convincing. You know, without a doubt, it’s a smart investment for any business, no matter its scale. It’s powerful, it works, and it creates brand loyalty. So, why are some businesses still not taking advantage? Why are some of […]

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You’re on the top social media networks. You’ve got spots eked out on Facebook, Twitter, and Instagram. That’s enough. Right? No – you’re forgetting something. You need to be posting and sharing on LinkedIn, too. Here’s why: LinkedIn has more than half a billion users, according to Fortune – and it’s steadily growing. Hundreds of […]

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If I’m certain of one thing, it’s that content is a game-changer. It does so many things at once – and effortlessly, if you get it right. It lets search engines find and rank you, which leads to people discovering you. It builds trust with those people. It underlines your authority in your field. Most […]

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If you’re a business, big or small, you probably have a Google listing. (If you don’t, why are you still living like it’s 1999?) If you have a Google listing, you know what Google My Business (GMB) is. It’s a handy tool and a great way to boost your visibility on the world’s most massive […]

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Do you crave knowledge about what your customers think, feel, and how they view your company? What business owner doesn’t? If only we had this information, we could solve every problem related to selling and amplify our ROI tenfold. Well, guess what. Yep, I’m about to flip the tables. You can absolutely discover what your […]

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Here’s the strange thing about Facebook: It’s still one of the most popular social networks, despite reports about an incremental decline from groups of users, like those aged 35-44. After all, it still has at least 1.86 billion active users monthly. Plus, it’s expected to grow by tens of millions of new users in the […]

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You might think your about page is throw-away, or not that important. After all, isn’t your other content the bigger focus of your site? Guess what? Your about page is content. More than that, it’s actually valuable content that can drive leads. Paying attention now? Before we unpack about pages, let’s define them. You’d be […]

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Google has a lot of ranking factors. A lot. In fact, many of them remain mysterious unknowns in the SEO recipe. These are withheld for competitive purposes. Google doesn’t want its “secret sauce” copied. Though we may not know all the possible ranking factors for Google, we can pinpoint the most effective. These have more […]

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As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks […]

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Sharing and linking are two central components that help content gain traction. But, according to Moz, most Web-published content is ignored in both of these areas. Moz figured this out by teaming up with BuzzSumo and analyzing one million articles. What does this conclusion mean? One of two things: 1. The content was not worthy […]

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As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks […]

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