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About Julia McCoy

Julia McCoy is a serial content marketer, entrepreneur, and bestselling author. She founded a multi-million dollar content agency, Express Writers, with nothing more than $75 at 19 years old. Today, her team has nearly 100 expert content creators on staff, and serves thousands of clients around the world. She's earned her way to the top 30 worldwide content marketers, and has a passion for sharing what she knows in her books and in her online course, The Content Strategy & Marketing Course. Julia also hosts The Write Podcast on iTunes.

Business Woman
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There’s an old adage that’s made its way into movies and across generations – it says there is no place like home. But why is that, exactly? It could be because we seek familiarity, as humans. We like areas that we’ve grown accustomed to. But there’s also something to be said for an abode that’s […]

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Have you ever felt like content creation is an uphill battle? Not getting the likes, shares and comments you should be?  Having a hard time increasing click-through rates in your emails, or conversions on your landing pages?  If so, then this proven conversion framework will help you out. In fact, if you want to improve […]

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You’re on board. You’ve seen the stats and heard the success stories.  You’re convinced. Content marketing is a go. You’re ready to join 91% of B2Bs and 86% of B2Cs already giving content their best shot. More than that, you’re ready to join the ranks of the truly successful. That’s great!  …Now what? If you’re […]

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Around 15 years ago a new kid arrived on the block in the B2B marketing world, and it had nothing to do with a Wahlberg brother or a boy band from Boston. It was the birth of Account Based-Marketing (ABM) – a form of marketing that involves identifying high value targets, usually businesses, and treating […]

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Marketing can be a complicated beast. It’s a beast that is constantly evolving, forcing savvy marketers to keep up with the latest trends and technologies. And while every marketer has a view about the most effective methodologies, software and evaluation methods, there’s one thing we pretty much all agree on – the value of great […]

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Why Use Content Marketing To Promote Your Business?
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One of your New Year’s resolutions might involve buckling down on your content creation. You might have pledged to direct more resources toward your content (time, money, etc.) to make it better, because you know better content wins. Turns out, one BIG way to make it better is to make it longer. Write more words. […]

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Surprisingly, successful content that performs well is not run-of-the-mill in the industry. Instead, the successful pieces are content unicorns – rare beasts that you only see if you’re lucky once in a blue moon. Guillaume Decugis did a study recently on average content shares. (He presented his findings in a Sprout Social webinar). Using Hawkeye, […]

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Content marketing is powerful, but combine it with the holiday season, and it gets amped up to a whole different level. Think of it like your holiday eggnog. It’s fine on its own, but once you add a little rum and a sprinkle of nutmeg or cinnamon, it becomes Christmas in a glass. This season, […]

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Facebook’s organic reach is basically on life-support. In short, get ready to visit the grave very soon. RIP, non-paid Facebook Page posts. Here’s the eye-opening state of things: In the last five years, organic reach on Facebook has fallen nearly 14 percent, as HubSpot estimates. That doesn’t seem like a big number, but that dive […]

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Content marketing is taking over. It’s not just winning in every sense over traditional, interruptive marketing – it’s also taking names. According to Impact, by 2019, content marketing will be a $300-billion industry. It also costs 62 percent less than its outbound counterpart, but rakes in three times the leads. But, you probably know all […]

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The future of content marketing is on a lot of people’s minds. Right now, we’re in a period of major flux. Technology shifts, like text search to voice search and desktop to mobile, have a lot to do with it. The thing is, these shifts are just now gaining momentum. HubSpot Research did a survey […]

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Today’s blogging landscape is littered with how-to posts. Any blog you can think of will feature a how-to post, at some point in its existence. But — and this is a big but — there are two types of how-to posts out there, and there’s a yawning chasm of difference between them. The first type […]

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The opening sentence has plagued all kinds of writers for centuries. Letters, novels, pitches, marketing e-mails, and more – all need a solid opener that makes the audience not only lean in, but intrigues enough to keep them reading. The opening line could mean the difference between continuing to read, or stopping cold. It could […]

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Your SEO presence is not just a big deal – it’s a HUGE deal. That is, only if you want more traffic, more leads, more conversions and more sales. Leads. Conversions. Sales. Do I have your attention yet? Here’s the deal, though: To get those three covetables, you need a good SEO presence. A solid […]

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