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About Julia McCoy

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia's blog.

Social media
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It’s 2017, and the time for social media success is now, but how do you set yourself up for a win? If you’re confused about how to succeed on social, you’re not alone. Lots of people aren’t quite sure where to start with this expansive and ever-changing platform. Luckily, all you need to do is […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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Have you ever been to a block party? If so, it’s like you talked a neighbor or two; maybe you asked what he or she does, if they have kids, or how long they’ve lived in the area. Gatherings like these increase awareness and bring people together in their own neighborhood. Today, we’re taking you […]

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The 2016 presidential election was one of the most divisive in history, and one major contributing factor was “fake news.” In the days following the election of Donald Trump, there was a massive uproar about whether so-called “fake news,” on Facebook, specifically, had contributed to his election. While Facebook CEO Mark Zuckerberg came out and said he didn’t […]

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content-marketing
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Everyone knows that some things are temporary in life. Paychecks only last until we spend them. That mug of coffee? Sadly, you must say adios eventually. Even social media content is fleeting. Snapchat deletes after 24 hours. Blog posts only stay up as long as the domain name is valid. Other things, however, are here […]

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marketing strategy
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Today, one of the best ways to dominate content marketing is to learn from the brands that are already doing it. While certain pillars of content marketing stay the same from industry to industry, the best brands on the Web all approach it a bit differently. Watching how they structure their content strategies and use digital material […]

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blog
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When marketers like you set out to establish blogs, they want them to be successful. After all, what’s the point of putting your time, energy, and effort into a blog if nobody wants to read it or share it with their friends? Here’s the hard truth, though. Even though nobody wants to be a bad […]

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content-marketing
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Whether we want to admit it or not, we all love free stuff. We’ll take free shipping, buy-one-get-one coupons, Starbucks rewards for coffee, and even tattoos that we might think twice about if we were forking over our own money. If it’s free, sign us up. As marketers and business owners, we’ve all seen free […]

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Today, one of the biggest challenges marketers face is finding the right social media channel for their companies. With dozens of options to choose from, finding the one that resonates with your audience and drives results can be tough. And it’s only made worse by the fact that modern wisdom seems to tell us we […]

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Image courtesy of (jannoon028)/ FreeDigitalPhotos.net
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Are you considering hiring a social media manager in 2017? If so, it’s a smart decision! Today, social media content creation and distribution is one of the single most time-consuming tasks in all of digital marketing. In fact, it claims a massive 18.5 percent of the day. That hasn’t stopped marketers from investing in social, however, and 42 […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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How do you build fans? Sure, you could pay for them or trick them into coming to your blogs with sneaky headlines. Or… You could take the long (but most effective route). While building a blog following doesn’t happen overnight, there are several effective things you can do to gain a strong and long-lasting group […]

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Amazon Kindle Oasis e-reader
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In the content marketing industry, we’re all familiar with the argument that content should be written for people rather than search engines. But how many of us abide by that? As a copywriter myself, I can remember hundreds of times I’ve been confronted with clients who want keyword-stuffed, SEO-focused content that doesn’t do much of […]

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content-is-king
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Today, people turn to Alexa’s “flash briefings” or theSkimm for the news, and scroll through their Facebook feeds at the speed of light. None of this is surprising when you consider that the human attention span has fallen from 12 seconds in 2000, to eight seconds (a full second less than a goldfish), in 2015. When all of our […]

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writing in note pad
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Meta content: it’s one of the most overlooked aspects of online content, but it remains one of the most important. HTML tags designed to help search engines decipher a page’s content, meta descriptions are 160-character snippets of text that serve dozens of SEO purposes, from informing readers to helping pages rank better for various search […]

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Google
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Big news from the Google-verse. On Jan. 10, Google updated its mobile search algorithm to make the visibility of Smartphone content a prominent ranking signal. As it stands now, the update is going by the unofficial name “Intrusive Interstitial Update” (I.I. Update).   What’s this mean for mobile marketers, you ask? It means that any […]

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iphone-7
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The popularity of mobile devices is increasing; just look around. All you need to do is walk outside to see tables of people having dinner together while staring at their phones, or individuals texting and walking, texting and driving, or, in some truly fascinating cases, texting, eating and walking — all at once. While it’s […]

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