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About Julia McCoy

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia's blog.

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It’s no secret that a magnetic headline stimulates your readers’ curiosity and gives them a good reason to click through and want to continue reading. But did you know subheads are just as important? These little phrases can keep your readers engaged, or make them yawn and run for the hills. Since people are in […]

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Google
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On March 14 of this year, Search Engine Land reported that an unconfirmed Google ranking had hit the scene. It was called Fred, and, while Google didn’t initially have much to say about it (the update wasn’t confirmed by the search engine until March 23), the evidence supporting its existence has been compelling from the get-go. Digging deeper, SEJ […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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If you’re wondering which types of content will perform best in the modern world, you’re not alone. Determining the best types of content to publish can help you build your brand and gain the attention you deserve online. 10 Types of Content All Publishers Should Invest in Whether you’re a small business owner or an […]

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Facebook Reactions
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If you’ve been a Facebook devotee for years, you may have noticed something alarming in recent months: Its organic reach is declining. While your Facebook posts used to earn you a huge number of shares and interactions, they now are faltering and you’re not sure how to keep up. The fact is, this decline isn’t […]

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marketing strategy
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Let’s face it: mastering content marketing can be tough. All too often, brands aren’t sure who to follow or what to emulate. There seem to be dozens of examples of great content marketing out there, but it can be impossible to determine which brands are actually dominating the field and which are just putting on […]

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If you’re involved in online marketing, you likely already know that buying links is a big no-no. Not only does Google frown upon it, but the practice makes your content seems spammy and cheap, which nobody likes. What’s more, buying backlinks isn’t sustainable, and it will eventually burn out, leaving you with nothing but a […]

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content-marketing
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This year, who’s bringing home the bacon in your digital strategy? If you answered “content,” you’re right on the money. It’s no secret that marketers everywhere want to develop content that incites positive changes for their companies. All too often, however, the metrics used to measure the success of content aren’t valid. For example, while […]

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Instagram
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Everyone says Instagram is such an exciting channel, but why? You can create amazing images, share tidbits from your business, and make things more personal. It is an awesome way to engage and connect with your client base. For my own business, I just very recently launched our very own company Instagram account. I have […]

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The content is written, and your waiting game has already begun. You beg for comments, dream of going viral or just want a simple shout-out of praise from a fellow Web presence. Whether you’re a content writer, blogger or professional copywriter, your biggest challenge is not just writing the right content that is optimized for search […]

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As a content marketer, you stay up-to-date on the latest trends, you maintain a serious advantage over the competition. You’re like the guru of content marketing: you know it all, you see into the future, and you are already creating content that sticks with upcoming trends. And right now, one of the best ways to […]

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Today, one of the most sought-after channels of brand exposure on the Web is exclusive new content. In a world where so much of what we read, write, and interact with is drawn from third-party materials, exclusive content is a rarity, and it’s exciting to come across. Unfortunately, it’s also tough to produce, and few marketers have […]

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content-marketing
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Content marketing is a dynamic industry, and it changes at the speed of light. In a world where so few things are linear, it makes sense that pros of all shape and sizes are scrambling to prepare for what the rest of 2017 will bring. But what will it bring? Knowing that can make all the difference […]

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Social media
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It’s 2017, and the time for social media success is now, but how do you set yourself up for a win? If you’re confused about how to succeed on social, you’re not alone. Lots of people aren’t quite sure where to start with this expansive and ever-changing platform. Luckily, all you need to do is […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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Have you ever been to a block party? If so, it’s like you talked a neighbor or two; maybe you asked what he or she does, if they have kids, or how long they’ve lived in the area. Gatherings like these increase awareness and bring people together in their own neighborhood. Today, we’re taking you […]

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The 2016 presidential election was one of the most divisive in history, and one major contributing factor was “fake news.” In the days following the election of Donald Trump, there was a massive uproar about whether so-called “fake news,” on Facebook, specifically, had contributed to his election. While Facebook CEO Mark Zuckerberg came out and said he didn’t […]

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