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About Julia McCoy

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia's blog.

marketing
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Active engagement. That’s a hard one, for us online marketers. The problem is because today’s smart Internet user is easily bored. You can’t simply provide them with a wall of text and expect results.​ The solution? Interactive content. Interactive content is all about educating and entertaining your viewer. In fact, Lisa Murton Beets at Content Marketing Institute discussed […]

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LinkedIn image — LinkedIn Offices.
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LinkedIn is a fantastic place to publish content. In addition to being a highly visible platform, it’s also a highly professional one, where people come to gather and share relevant industry news and more. Despite the fact that LinkedIn is so powerful, though, it can be difficult to track, and this commonly leaves people in […]

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Writing, Blogging
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Have you been craving viral headlines? No matter how superb they look in a doc, are yours just not getting the attention you think they deserve? I’m here to help you out. Today, you’ll learn how to create viral-worthy headlines that grab readers’ attention and earn those social shares. To do that, you must first […]

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content-marketing
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If you’re in the online publishing world, you may have heard some buzz about being penalized for using a third-party tool, like Buffer or Hootsuite, to publish to your social platforms. Fortunately, this is not true. Here’s what you need to know about this now-debunked myth and the reality of posting to social with the […]

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website
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“Oh, I don’t have time to write a new meta description. I’ll just copy this one.” “Yeah, it’s got a Copyscape hit, but that doesn’t matter!” “Dang, another site copied my content! Oh, well.” If you’re like most content creators, you’ve uttered or thought these words to yourself in the past. And, hey, we get […]

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Image courtesy of graur razvan ionut) / FreeDigitalPhotos.net
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When it comes to blogging, timing is everything. When you post a compelling blog on the right platform at the right time, people go wild – and rightfully so. There’s something deeply satisfying about good content posted at a great time. In addition to fulfilling people’s needs, it also provides a sense of relevance and […]

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content-is-king
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Watergate, Bridgegate, Content gate. Fortunately, gated content isn’t as controversial as its predecessors, but it is a hot topic in the marketing community today. Gated content – content you need to pay, subscribe, or swap personal information for — is a popular tool among marketers who want to build their e-mail lists and generate detailed […]

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Image courtesy of  (BrianHolm) / FreeDigitalPhotos.net
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First impressions, for better or worse, are hard to overcome. Plus, they happen at the blink of an eye. Mind Tools suggests that “it takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time.” That’s right – three seconds. Fortunately, you may have a little […]

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workstation, laptop
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In a world where millions of pieces of content are shared across the Web each day, there are only a few ways to stand out and get noticed. While you can differentiate yourself by dominating a niche, posting frequently and developing a unique brand voice, the only way to get noticed online is to publish […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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For anyone looking to build a company from scratch, earn more traffic, or boost their name online, guest blogging can be an incredibly powerful tool. While only six percent of marketers publish a high level of original content as guest posts, guest blogging can be an incredibly powerful tool for anyone who wants to build their online […]

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money
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Content marketing: there’s such a buzz about why it’s a very good idea and how it can overhaul your company. But for many marketers, the ROI of content marketing is tough to track and measure. Because of this, 28 percent of marketers don’t bother to measure it, at all.  If you fall into this trap, it’s easy […]

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writing in note pad
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Once you start to understand the complex world of online content, you can’t stop seeing it. From advertisements to blog posts, product descriptions to white papers, and everything in between – online copywriting is everywhere, and it’s only getting more pronounced as time goes on. With this in mind, check out a few of the […]

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ebook
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You’ve cultivated one fantastic business. You’ve built a website, organized the blog, and ran a few social ads. Though you’ve rounded out your needs, now is the time to tackle that one task you’ve been avoiding: creating an eBook. For some reason, the idea of creating an eBook strikes fear in the hearts of most […]

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Image courtesy of (jscreationzs)/ FreeDigitalPhotos.net
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Today, there are upward of 2.34 billion social media users worldwide. These people use countless social networks, ranging from the big names like Facebook and Instagram to more obscure networks like Vine and StumbleUpon. With so many social platforms in existence, it’s easy to see why people have such a hard time picking between them. It’s also […]

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workstation, laptop
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If you’re like most marketers, you want to be known for great blogs. While everyone likes the feeling of success, it goes much deeper than that in the world of content marketing. In addition to the fact that great blogs make you look good, they also offer multiple benefits for your company, ranging from improved […]

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