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About Julia McCoy

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia's blog.

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In a sea of millions of popular and interesting blogs, how can you possibly make a name for yourself if you’re an online marketer trying to promote your blog. Enter thought leadership. I absolutely love this concept. Neil Patel explained it well on Entreprenuer: it’s a mindset and a practice that will help you rise […]

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As an online marketer, you know how critical it is to bring in quality leads. Did you know, though, that content marketing can help you do it in a big way? While many marketers focus the majority of their efforts on things like paid advertisements and carefully segmented lists, content marketing is actually one of […]

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If you’re a social media user, chances are you’re familiar with Instagram. Known far and wide as a photo-sharing platform, Instagram allows individuals and marketers around the globe to share photos and videos with their followers. While millions of people use Instagram for fun, very few marketers have incorporated it into their marketing strategy. This […]

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For years, we’ve all heard why it’s critical for marketers to interact on Twitter. There’s a new kid on the block today, though, and it’s called Snapchat. The viral photo- and video-sharing service has been exploding in popularity for some time now, but it recently obtained a major milestone: it surpassed Twitter in user numbers. […]

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Why do you create content for your website, blog, or overall online presence? Chances are, the simple answer is “to drive conversions.” Sure, your content might be meant for customer enjoyment or to help readers solve problems and address issues, but at its core, it’s all about conversions. You want people to read your content […]

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When it comes to creating premium content that generates clicks, views, shares and ultimately, productive conversations between a brand and its fan base, the competition can be pretty tough. Content based solely on text no longer does the trick; not today nor in 2016 when most audiences have a huge appetite for bite-sized chunks of […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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For most online professionals, one of the largest challenges of today’s online economy is developing and maintaining a Web presence. Today, it’s not enough to simply create a website and get writing. Instead, online professionals need to invest the time and effort required to build their online reputations and develop a real presence in Web-based […]

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Even if you know that content marketing is a valuable strategy, it’s not always as easy to convince other people of that fact. Between the expense involved and the downright foreignness of content marketing to most marketers, it can be difficult to encourage other people to get onboard – especially when these people include your […]

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Right now, Pinterest is the fastest growing social media platform when it comes to user numbers. Compared to Facebook’s six percent member growth, Pinterest experienced a huge 57 percent jump in members last year and many sources are projecting that the site will hit 50 million active users by the end of 2016. Currently, Pinterest […]

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When you set out to build a house, there are a few things you need to pay careful attention to. One of these things is the foundation: it should be solid enough to support the weight of the house. The other is the framing of the house: it should be open enough to accommodate traffic […]

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Today, the word “backlink” probably makes most marketers who are in the know think of spammy sites and black-hat SEO. Why? Well, not too long ago, sneaky SEOs used purchased or manipulatively constructed backlinks to create webs to trap users and search engines and artificially boost the ranking of their sites. In some places around […]

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Content marketing is one of the most important avenues that companies can use today to attract and maintain a solid customer base and the demand for visual and interactive content is skyrocketing quickly. In fact, according to a recent Hubspot study, 86 percent of would-be buyers expressed an increased interest in accessing interactive/visual content on […]

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Let’s face it: content creation can be tough. Between coming up with new topics and crafting material that appeals to a specific target audience and works on a given platform, content marketing is a time-consuming and challenging process. Because of this, many marketers (understandably) choose to curate content rather than create it. While curating content […]

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Wondering why your content marketing efforts no longer work? Even when you make a solid effort to create and publish regular posts on your blog or website? Maybe you’re stuck in the old mindset. Hello, Rip Van Winkle: let’s discuss what’s really going on in the world of SEO content today. Content used to depend […]

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You’ve taken time to craft great content and post regularly on social media for the last few months: but you’ve barely stirred any conversations or comments. What could be wrong? You do all it takes to create impeccable content for social media, but your efforts barely make it on the social scene. Worry no more […]

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