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About Julia McCoy

Julia McCoy is a writer and entrepreneur. She created three businesses and wrote a book at 16; at 20, she dropped out of nursing school to teach herself online writing and start Express Writers. Today, her content agency has more than 70 writers and thousands of worldwide clients. Julia hosts The Write Podcast and #ContentWritingChat, and is the bestselling author of So You Think You Can Write? The Definitive Guide to Successful Online Writing. Follow her on Twitter and Facebook.

Photo Credit: Baitong333 via freedigitalphotos.net
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Nofollow is a tool that was introduced in 2005 by Google’s Matt Cutts and Blogger’s Jason Shellen. The idea was that the tag could be used for the purpose of decreasing spam on blogs by instructing search engines that a hyperlink would have no bearing or affect on the ranking of the link’s target. In […]

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Chances are, as a writer, you have writing heroes. Right? Write! (Sorry, I had to.) Here’s a little secret: their writing is no better than yours. OK, their end product may be better, but you can bet your socks their very first draft is just as flabby, clumsy and hard to read as any of […]

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Writing, Blogging
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The term ‘copywriter’ is actually a hard one to nail down and really define. When asked what is a copywriter, Merriam-Webster responds with, “someone whose job is to write the words for advertisements.” Although that is somewhat correct, copywriters do far more than that today. Far, far more. But back in the early days of […]

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There are so many people out there trying to go viral on the Internet, it seems as if it is impossible to stand out among the crowd. However, social media success is not necessarily that complicated. Going viral is hard, but being successful at social media does not have to be. And being viral can […]

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If your audience isn’t actually enjoying what you’re trying to pitch to them, they probably aren’t going to read—or share. One brand that is nailing the “enjoying it” part with its content creation is GQ. It is a master at creating a balance of truly shareable content for its specific audience. Check out a couple […]

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They say there is no rest for the wicked. Not to sound evil or anything, but the same saying most definitely applies to content marketers. More of a blessing than a curse, content marketers love creating content and they understand that being consistent is a critical part of being successful. From blog posts to podcasts […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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Those who run eCommerce stores know that developing a successful business online is largely dependent upon how good you can make your product descriptions and titles. eCommerce relies heavily upon a business’s ability attract customers through vivid descriptions, discussion of practical applications and great customer reviews. Fortunately, it’s easy to write magnetic product descriptions effective […]

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If you want to succeed as a modern online content creator, it’s important to know a thing or two about good search engine optimization (SEO) practices. SEO is the process of optimizing a website or content so that search engines and people can locate it and read it easier. The whole process of SEO has […]

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You’ve sent out thousands of e-mails. You know most of what you’ve sent out will never be opened, but you’ve tried everything to change that. What is the key? Is there some magical way to foster a readership, or what? What is it that drives successful e-mail campaigns? It’s hard to tell, and it causes […]

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For those who loved Google Authorship, the last few years have been an on-again, off-again affair. While Google killed Authorship back in 2014, the search engine was still proclaiming that marketers shouldn’t remove the authorship markup from their sites as much as a year later. Today, Google is adding fuel to that fire once more. Recently, Google’s Gary Illyes […]

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If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one of the most important steps you’ll take. Besides spreading the word about your content around the Web, connecting with key influencers can also go a long way toward helping you build your content marketing connections […]

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Do a simple Google search with the phrases ‘Storytelling’ and ‘Content Marketing’ and you’ll be hit with a few million results telling you exactly how important it is to incorporate storytelling into your content marketing. You’ll also be overloaded by examples of brands that have done it well and, presumably, won huge results in marketing […]

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If you’re in the process of beginning content creation efforts for your website or blog, it’s likely you have a lot of questions about how to get started. While “content” is a huge buzzword right now, the process of how to get content is a little foggy. Some feel like content just appears on the […]

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For any content marketer, repurposing content effectively is an achievement. In addition to saving you work by allowing you to get the maximum possible leverage out of old content, repurposing your content can also help you reach new audiences and gain new followers. If you do it correctly, repurposing your content can have a hugely […]

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Snapchat is a social platform that allows users to send quick videos or “snaps” to one another. Designed with brevity in mind, Snapchat’s videos disappear from a user’s phone after a set period of seconds. Thanks to its focus on creativity, sharing and video content, the app has gained popularity with consumers and has become […]

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