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About Julia McCoy

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia's blog.

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If you’re involved in online marketing, you likely already know that buying links is a big no-no. Not only does Google frown upon it, but the practice makes your content seems spammy and cheap, which nobody likes. What’s more, buying backlinks isn’t sustainable, and it will eventually burn out, leaving you with nothing but a […]

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content-marketing
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This year, who’s bringing home the bacon in your digital strategy? If you answered “content,” you’re right on the money. It’s no secret that marketers everywhere want to develop content that incites positive changes for their companies. All too often, however, the metrics used to measure the success of content aren’t valid. For example, while […]

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Instagram
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Everyone says Instagram is such an exciting channel, but why? You can create amazing images, share tidbits from your business, and make things more personal. It is an awesome way to engage and connect with your client base. For my own business, I just very recently launched our very own company Instagram account. I have […]

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The content is written, and your waiting game has already begun. You beg for comments, dream of going viral or just want a simple shout-out of praise from a fellow Web presence. Whether you’re a content writer, blogger or professional copywriter, your biggest challenge is not just writing the right content that is optimized for search […]

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As a content marketer, you stay up-to-date on the latest trends, you maintain a serious advantage over the competition. You’re like the guru of content marketing: you know it all, you see into the future, and you are already creating content that sticks with upcoming trends. And right now, one of the best ways to […]

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Today, one of the most sought-after channels of brand exposure on the Web is exclusive new content. In a world where so much of what we read, write, and interact with is drawn from third-party materials, exclusive content is a rarity, and it’s exciting to come across. Unfortunately, it’s also tough to produce, and few marketers have […]

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Content marketing is a dynamic industry, and it changes at the speed of light. In a world where so few things are linear, it makes sense that pros of all shape and sizes are scrambling to prepare for what the rest of 2017 will bring. But what will it bring? Knowing that can make all the difference […]

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Social media
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It’s 2017, and the time for social media success is now, but how do you set yourself up for a win? If you’re confused about how to succeed on social, you’re not alone. Lots of people aren’t quite sure where to start with this expansive and ever-changing platform. Luckily, all you need to do is […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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Have you ever been to a block party? If so, it’s like you talked a neighbor or two; maybe you asked what he or she does, if they have kids, or how long they’ve lived in the area. Gatherings like these increase awareness and bring people together in their own neighborhood. Today, we’re taking you […]

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The 2016 presidential election was one of the most divisive in history, and one major contributing factor was “fake news.” In the days following the election of Donald Trump, there was a massive uproar about whether so-called “fake news,” on Facebook, specifically, had contributed to his election. While Facebook CEO Mark Zuckerberg came out and said he didn’t […]

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content-marketing
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Everyone knows that some things are temporary in life. Paychecks only last until we spend them. That mug of coffee? Sadly, you must say adios eventually. Even social media content is fleeting. Snapchat deletes after 24 hours. Blog posts only stay up as long as the domain name is valid. Other things, however, are here […]

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Today, one of the best ways to dominate content marketing is to learn from the brands that are already doing it. While certain pillars of content marketing stay the same from industry to industry, the best brands on the Web all approach it a bit differently. Watching how they structure their content strategies and use digital material […]

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When marketers like you set out to establish blogs, they want them to be successful. After all, what’s the point of putting your time, energy, and effort into a blog if nobody wants to read it or share it with their friends? Here’s the hard truth, though. Even though nobody wants to be a bad […]

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Whether we want to admit it or not, we all love free stuff. We’ll take free shipping, buy-one-get-one coupons, Starbucks rewards for coffee, and even tattoos that we might think twice about if we were forking over our own money. If it’s free, sign us up. As marketers and business owners, we’ve all seen free […]

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Today, one of the biggest challenges marketers face is finding the right social media channel for their companies. With dozens of options to choose from, finding the one that resonates with your audience and drives results can be tough. And it’s only made worse by the fact that modern wisdom seems to tell us we […]

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