Site   Web

About Karl Kangur

Karl Kangur is the marketing director at Mage-mail. Having set up his first online company more than nine years ago, he went on to become an advisor and consultant for digital marketing all over the world. He specializes in content and e-mail marketing, advocating the latest ideas and techniques through blog posts, talks and media appearances.


Creating e-mail subject lines should never be an afterthought. You might have created a great e-mail with an unbelievable promotion but if the subject line is poor, then people will not open it — which undermines all the good work you and your team have done. Surveys have suggested 33 percent decide to open an […]