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About Katie Lundin

Katie Lundin is a Marketing and Branding Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. She helps entrepreneurs, small businesses and agencies with branding, design, and naming, and regularly writes about entrepreneurship, small business, and design on crowdspring's award-winning small business blog.

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If your business is struggling to grow and your brand is failing to get traction, there’s a good chance those factors are related.  Your brand is an essential part of your business. Your brand identity – everything visual about your brand – is critically important to build loyalty and trust with customers and prospects. A […]

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It’s that time of year again! It’s just-past-Halloween and stores are filled with cinnamon-scented pinecones, turkey decor, and Christmas ornaments. The holidays are here. And, if you don’t have your holiday marketing strategy ironed out, you’re already behind. Way behind. While consumers are thinking about how they plan to celebrate and what gifts they plan to […]

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Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more than just plug them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag […]

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Marketing is the heart of your business. Successful marketing can mean the difference between calling it quits and celebrating your business’s next anniversary. Here are the 5 biggest marketing challenges faced by small businesses… and our top tips for overcoming them. Challenge #1: Lack of Leads Leads are vital to any business. According to survey […]

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