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About Matt Cannon

Matt Cannon is director of Web Services at Straight North, an Internet marketing company in Chicago that specializes in SEO, PPC and Web design services. Cannon manages all web development activities to make sure that each project is applying current development standards and techniques.

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Numbers don’t lie, but they can mislead. If an online marketer isn’t careful, he or she can be tricked into believing parts about his or her lead generation websites that simply aren’t true. The problem isn’t that the numbers aren’t correct, but that marketers often don’t dig any deeper into those numbers to mine the […]

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