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About Paul Stevens

Paul Stevens is a designer and blogger who loves to share his thoughts on design, development and marketing. He is currently the content manager at Avex Designs, a New York digital agency and web design company. Visit http://avexdesigns.com for more information.

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When brainstorming new keywords for your pay-per-click campaigns, clients often come up with competing brands and product names. But do these make good candidates for your PPC ads? That’s a good question, and there isn’t a definite answer. Let’s look at both sides of the coin. The Advantages of Bidding on Competitor Keywords There are […]

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