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About Rohit Prasanna

Rohit Prasanna brings in about 14 years of digital marketing experience and has been an advisor to software start-ups in the mobile and SaaS areas. Before getting into startups, Rohit worked in various marketing, and product management roles at Unisys, Dell, and IBM. Specialties: Digital marketing, building and growing companies, marketing, business development, M&A.

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Customer relationship management (CRM) is something that nearly every organization practices, even if they don’t use a CRM platform. CRM is all about knowing and understanding your customers. But the vast majority of CRM is now conducted using CRM software, a technology that has seen significant advancement over the last four decades.  Let’s take a […]

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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”  – Jeff Bezos, an American investor, Founder, and CEO of Amazon.com What is trending at the moment? – Automation Every business is […]

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Ever come back from a long weekend only to find your inbox inundated with marketing e-mails? If so, you are not alone. But why do marketers continue to focus so heavily on e-mails? Because they work! A study by Custora, a predictive analytics firm for eCommerce companies, states that customer acquisition via e-mail has quadrupled […]

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