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About Rohit Prasanna

Rohit Prasanna brings in about 14 years of digital marketing experience and has been an advisor to software start-ups in the mobile and SaaS areas. Before getting into startups, Rohit worked in various marketing, and product management roles at Unisys, Dell, and IBM. Specialties: Digital marketing, building and growing companies, marketing, business development, M&A.

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Ever come back from a long weekend only to find your inbox inundated with marketing e-mails? If so, you are not alone. But why do marketers continue to focus so heavily on e-mails? Because they work! A study by Custora, a predictive analytics firm for eCommerce companies, states that customer acquisition via e-mail has quadrupled […]

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