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About Susan Tatum

Susan Tatum is founding partner of The Conversion Company, an online marketing firm helping B2B companies and executives use social media to drive dramatic business results. She has spent nearly three decades marketing complex B2B products and services, and specializes in strategies to generate leads and drive new business opportunities. You can connect with Susan on LinkedIn or Twitter @susanptatum.

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Is “social selling” just one more way to distract your sales team, taking you even further away from reaching quota while consultants make a big dent in your sales budget? Or could it actually make your salespeople more effective, better at reaching hard-to-get-to prospects, able to find more sales opportunities, ultimately making their numbers? First […]