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About Thomas Raynott

Thomas is a developer at Ready4s: an award-winning app development agency with offices in the USA, the UK, Ukraine and Poland. As a senior software engineer he is responsible for leading the most challenging development projects, planning projects' architecture, using software design patterns and doing code review. He started as an iOS developer programming in Objective-C and Swift, but now he mostly develop android apps based on Java. He is also a fan of everything marketing-related and likes to be involved in planning marketing strategies. When he isn’t working on new apps he likes to share his views by writing articles.

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Marketing your app doesn’t have to cost a fortune. In fact, it better not. If you go for paid advertising, it’s not likely that the cost of a customer acquisition will be lower than the price of your app. Many entrepreneurs behind popular apps never invested in marketing. Some used press publicity, others generated social […]

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