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About Tina Courtney

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

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“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage, advertising innovator during the “Mad Men” era Each and every year, brands sink millions upon millions of dollars into advertising their products or services to audiences in an effort to convert those who are exposed into customers of their company. […]

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SEO Targeting
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“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen, Former SEO Consultant and Founder of High Rankings Search engine optimization is a necessity for small business owners. Without the ability to be found in the SERPs, a smaller organization’s […]

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“Engagement data [like pin clicks and saves] show much higher intent and are more valuable than simply liking a page or following a brand’s account. . .” — Frank Fumarola, Product Manager at Pinterest When it comes to sales, Pinterest might be one of the most powerful social media platforms available to businesses. While Facebook […]

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“The trend has been mobile was winning. It’s now won.” — Eric Schmidt, Executive Chairman of Alphabet, Inc. When Eric Schmidt claimed that mobile had “won,” he was profoundly aware that these pocket-sized devices were the future of the digital world. Since then, Google has been implementing an aggressive mobile-first strategy. The company recently unveiled […]

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“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” — Beth Comstock, vice-chairwoman at GE Many small business owners feel like their marketing budgets are wasted; sunk into various advertising modalities that return little to no results. As traditional […]

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“I actually think most people don’t want Google to answer their questions, they want Google to tell them what they should be doing next.” — Eric Schmidt, Executive Chairman of Alphabet, Inc. In the time that Google has existed, is has become something of a central hub for the Internet. For nearly all of life’s […]

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“It is much easier to double your business by doubling your conversion rate than by doubling your traffic.” ― Jeffrey Eisenberg, CEO at Buyer Legends Conversions are the lifeblood of almost every digital business. For most brands, conversions are driven by e-mail marketing campaigns, SEO best practices to boost awareness in the SERPs and optimized websites […]

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“A website without SEO is like a car with no gas.” ― Paul Cookson For websites that are just starting out, building a significant source of traffic is dependent upon consumer awareness. This visibility is built through content, social media, advertising and SEO and, as we all know, it is hard to get noticed in the congested […]

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“Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn’t do with anything else. . .” — Mark Zuckerberg, Co-founder and CEO of Facebook Everyone is intimately aware […]

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“Content marketing is a commitment, not a campaign.” — Jon Buscall, CEO of Moondog Marketing & Media Content is a foundational cornerstone to SEO. No matter how many SEO tools, tricks and best practices you leverage, you won’t attain significant results without content incorporated into strategy. Content marketing is a highly successful and widely used […]

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At this point in time, every business owner, marketer, promoter, and so forth should fully understand the importance of content marketing. Without regurgitating the same jabber that you’ve heard again and again, just accept that content marketing is an absolute powerhouse. Once content marketing is an edible part of your promotional blueprint, you need to […]

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Twitter
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“You are what you tweet!” – Germany Kent, Named within Onalytica’s Top 100 Social Media Influencers of 2015 Things have not been looking too optimistic for Twitter as of late. Earlier this year, the company’s stock plunged a full 16 points after mixed quarterly results. Before that, in late 2015, Instagram’s monthly active users surpassed […]

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“It’s hard to think of any tool, any instrument, any object in history with which so many developed so close a relationship so quickly as we have with our phones.” — Nancy Gibbs, Editor at Time Magazine Smartphone devices have truly become an extension of the human psyche. We no longer store phone numbers in […]

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SEO Targeting
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“Good software can take all the technical pains away, but in no way can any software ever take away the content development task, or the real marketing side of things. . . It’s just not that simple.” — Joost de Valk, founder and CEO of Yoast Search engine optimization can be a time consuming, energy […]

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“I can’t imagine my life without marketing automation. It’s a no brainer. To me, the fact that so many companies don’t have it is amazing.” —  Holly Condon, PaperSave sales and marketing vice-president When it comes to running a business, tools are an absolute necessity. It doesn’t matter if you are talking about sales, e-mails, […]

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