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About Tina Courtney

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

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Any brand that relies on its website to create revenue needs to make SEO one of its top priorities as showing up in the SERPs when a consumer is looking for solutions is the best way to generate sales. Ecommerce and SEO, however, are fiercely competitive. That means you need to have a clear, executable […]

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“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….” – Tweet sent out by Google SearchLiaison account via Danny Sullivan  In early March, […]

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SEO Targeting
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“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for […]

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SEO Targeting
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Cramming an accurate description, emotional hook, relevant keywords, and effective call-to-action into 300 characters is a bona fide art form. Crafting compelling metadata is a powerful skill; and one that takes practice, careful thought, and consideration. Unfortunately, because most metadata is never seen by site visitors, this vital SEO element often gets neglected by site […]

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They say that a picture is worth a thousand words. If the image is good, it can be worth just as many backlinks. Visual content has come to dominate the internet landscape over the past several years. When people talk about link building tactics, text inevitably dominates the conversation. That’s because a surprising number of […]

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“If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink, Social media marketer and eChannels Manager at ComEd No matter your niche, pay-per-click (PPC) advertising can likely serve to provide your business with far-reaching gains. If your brand seeks to drive increased traffic, downloads, conversions, or sales, PPC advertising should be on your […]

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“Consumers are more curious, more demanding, and more impatient than ever. . . AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to grow your business, these products can help you save time and […]

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“People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?’” – Sir Philip Green, British businessman and chairman of the Arcadia Group Digital retailers ask themselves how to create an inspirational shopping experience on a regular basis. Often, the answer starts […]

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“There’s an app consolidating phenomenon where people spend time on fewer and fewer apps. . . So, if you want to reach out to your consumers on mobile, you have to be considering Messenger.” – Kemal El Moujahid, Facebook’s Product Manager for Messenger Facebook is the proud owner of one of the world’s most popular […]

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Google has established a globally renowned brand and is the most widely used search engine. Today, however, Google is much more than a research method as folks the world over leverage the company’s many business offerings to create their own colossal successes. From analytics and advertisements to calendars and feature-rich online docs, Google provides small […]

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“I get a 100% email open rate,’ said nobody ever. All the more reason to place Facebook ads targeting your own email list.” – Mari Smith, Social Media Speaker, Consultant, and Facebook Marketing Expert With more the 2 billion monthly active users, Facebook is one of the most effective advertising channels on the web. Which […]

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“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen, SEO consultant, speaker, and writer It’s no secret that link building is one of the single most critical skills in the entire SEO discipline. Learning the process of successfully building fruitful […]

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“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be?” – Larry Page, Co-Founder of Google and CEO of Alphabet, Inc. There is no company in the world more obsessed with innovation than […]

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“Growth in voice search, expansion on importance of mobile, and of course AI advancements.” – Barry Schwartz, CEO of RustyBrick, on his SEO predictions for 2018. It’s no mystery that 2017 brought a myriad of changes to the world of SEO. As Google continues to prep itself and webmasters across the globe to be plunged […]

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“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. . .” – Mike Moran, social media marketing consultant and president of Mike Moran Group, LLC No matter how long you’ve been doing SEO or paid search advertising, one of the most significant hurdles […]

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