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About Tina Courtney

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

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ecommerce
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“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos, founder and CEO of Amazon eCommerce has recently evolved into an entirely different beast. From small digital retail environments, an entire industry spawned. Today, the world’s largest online marketplace, Amazon.com, generates more than $135 […]

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“What continues to plague search marketers is the adherence to old-think issues: ‘Content is too hard to create.’ ‘Links are too hard to build organically.’ This type of focus blinds you . . .” – Duane Forrester, VP of industry insights at Yext The purpose of marketing is not merely to display the value of your […]

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“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” — Erik Qualman, motivational speaker and best-selling author Social media is at the epicenter of modern online business activity. Through social platforms like Facebook, Twitter, and Instagram, users share opinions about brands, buy products, and engage with […]

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highway traffic
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“Want to make your visual content more engaging to your consumers? Focus on being useful.” — Jessica Gioglio, global head of consumer marketing for Catapult Sports By now you’ve either read about or at least witnessed the extreme influx of visual content hitting the Web in droves; images, videos, infographics, and similarly eye-pleasing creations have […]

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Young African Businessman Calculating Finance Bills With Calculator
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“Within a couple of weeks after Chobani got into ShopRite, we started getting orders for 5,000 cases. The first time we received one, I kept double-checking to make sure it didn’t say 500. It quickly became clear that our biggest challenge wasn’t going to be selling enough yogurt—it was going to be making enough yogurt.” […]

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seo
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“Every piece of your content should be excellent enough that customers are compelled to share it.” — Joe Pulizzi, founder of Content Marketing Institute Since 2011, Web masters, marketers and business owners have been finding the task of content creation increasingly difficult. This is largely attributed to Google’s Panda algorithm and its subsequent updates. The […]

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Image courtesy of ( David Castillo Dominici) / FreeDigitalPhotos.net
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“Always be relevant, create relevant campaigns, and give the user the answer to [their] query as precisely as you can,” — Marko Kvesic, online marketing manager at Gotraffic As a small business owner, you must carefully consider where each of your marketing dollars goes. Not a penny can go to waste if you plan on […]

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“With Instagram, I’m not a chess piece, I’m a chess player.” — Jeremy McGilvrey, social media expert Instagram is kind of a big deal. In the past two years, Instagram has doubled its user base, jumping to more than 700 million monthly active users as of April 2017. What’s most impressive, however, is the rate […]

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“With these new features, Image Search may be your best new accessory. Or at least a useful tool to find apparel that suits your style and your wallet.” — Julia Enthoven, associate product manager at Google Google is constantly refining its SERPs to make sure it is providing search users with more organic results, not […]

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Image courtesy of ( David Castillo Dominici) / FreeDigitalPhotos.net
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“Never let your ads write checks that your website can’t cash.” – Avinash Kaushik, digital marketing evangelist at Google  PPC advertising saw some major shake ups in 2016. Early in the year, Google decided to kill off right-side text ads. Several months later, the big G announced that Expanded Text Ads (ETAs) would soon be […]

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SEO Targeting
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“SEO is like building your reputation in society. It’s not a one day job, rather, it takes significant time and patience to see the results. And when built properly, you can enjoy the fruits for the days to come.” – Manidipa Bhaumik, blogger and Internet marketer Search engine optimization has been around as long as […]

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“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky, New York Times bestselling author of Get Rich Click and Word of Mouse Every business […]

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facebook
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“The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.” — Mari Smith, Facebook marketing expert Facebook Flyers made its debut way back in 2007. In the past decade, that service has morphed and been refined time and time again, ultimately becoming […]

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SEO Targeting
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“Content is the reason search began in the first place.” — Lee Odden, CEO of TopRank Marketing In a mere two years, it is predicted that content marketing will become a $300 billion industry. This figure should come as no surprise considering the unfathomable amount of content that is produced each and every day. The […]

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Image courtesy of (hywards) / FreeDigitalPhotos.net
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“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it.” – Cyrus Shepard, […]

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