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About Tina Courtney

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

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“If you don’t know the user intent behind the keywords you’re optimizing for then you’re doing it wrong. Also, if you are optimizing for keywords versus the needs of the user then you’re doing it wrong.” – Jordan Kasteler, SEO director at HENNESSEY CONSULTING Ranking for common or broad keywords is a particularly challenging task […]

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“The day I woke up and Reddit was working on its own was just the most incredible feeling.” – Steve Huffman, CEO of Reddit If you have an Internet connection, you probably know what Reddit is. For those who don’t know much about this edgy community, Reddit is a multilingual social news and entertainment platform […]

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“Our culture is so niche-oriented now, you don’t need 3 million people to listen to your podcast. . . If 10,000 people listen, which isn’t a hard number to achieve, then 10,000 people listen to your podcast. You can do something with that, you can build a community, and literally change the world, just recording […]

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“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen, Transformational Consultant at whatdidyoudowithjill.com SEO strategies are constantly influx. This is the very nature of the practice; perpetual evolution. In 2016, webmasters had to be in flow with updates like […]

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“As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence. . .” – Satya Nadella, CEO of Microsoft Chatbots are a major topic in technology and business circles today. Huge corporations like Microsoft, Spotify, Apple, Google and Facebook are among the […]

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“We’re thinking about how we can make sure we only include in the mobile-first index sites that won’t be hurt by the mobile-first index. The longer time frame can be several years — maybe five years — before we reach an index that is only mobile-first.” – Gary Illyes, Webmaster trends analyst at Google Back […]

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“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” — Bill Gates, co-founder and former CEO of Microsoft Marketing automation platforms have provided game-changing technological solutions for businesses […]

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, American merchant considered to be a pioneer in marketing Measurement is the most critical part of any marketing campaign; especially when it comes to ROI. This is the information that will enable a business to allocate resources […]

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“Is a domain a commodity? An investment? A safe haven? Real estate? Yes, and much more. It is the most portable asset the world has ever known. But bigger than all that is that a great domain name is an equalizer.” – Rick Schwartz, American domain name entrepreneur When starting a new business, its name lies at […]

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“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, founder and CEO of Amazon.com Do you want to know the single most important element to your marketing strategy? It is social proof: You have to get people saying awesome things about your company. As it stands, 91 […]

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“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, co-founder and CMO of Sendle.com. Small business owners have a variety of marketing tools and tactics at their disposal. Two of the most powerful options are content and social media. In the social realm, Facebook is the obvious frontrunner with […]

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“Social may be sexy, but search still pays the bills.” — Tom Pick, B2B digital marketing consultant SEO audits can be tedious, mind-numbing excursions into the inner-workings of one’s website. This procedure, however, is crucial because it holds immense potential to boost a site’s rankings and revenue. Through conducting such an audit, site owners can develop […]

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“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Dr. Edward de Bono, physician, psychologist, and originator of the term ‘lateral thinking’ Let’s not beat around the bush here. Content marketing can be really challenging stuff. It’s way more than just drafting things with a, “if […]

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“One of our big goals in search is to make search that really understands exactly what you want, understands everything in the world. As computer scientists, we call that artificial intelligence.” – Larry Page, CEO of Alphabet, Inc. Artificial intelligence is no longer mere fantasy or science fiction; it is currently manifesting in various forms […]

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“What gets measured gets improved.” — Peter Drucker, American management consultant, educator, and author In the realm of digital tools and services, an increasing number of marketing and business platforms tout themselves as “all-in-one” or “one-stop-shop” solutions. The reason behind the surge is obvious: Businesses seek a streamlined, inexpensive approach to handling a variety of […]

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