The strategies I am going to reveal in this article are tailored for getting excellent search engine rankings in Google. The reason that I am solely going to concentrate on Google is because it is the largest search engine on the planet. In other words, most of the strategies I will reveal will also get faster rankings in other search engine such as Yahoo and MSN. But to be honest with you, Google is where to play and that’s where I will concentrate our linking efforts. Link Building Basics
You see, the search engine algorithms are always changing. But throughout all the search engine madness, there are some link building principles that have stood the test of time. That said, one of these axioms that has lasted is that it is the quality and quantity of back links to your site that determines your position in the search engines.
Google is smart enough to determine if a site has high quality links and delivering quality content relevant to the searched keyword. If a site has bad content, others will not want to link to them and Google will penalize them with a lower ranking. So, you see, in essence, the quality and quantity of links connecting to a site is one factor that determines the quality of the site and in turn, search engine ranking.
Another determinant in link building is the “anchor text” of a link. This is defined as the text in the link on a site. For example, if I have a site about ‘making money online’ and am trying to optimize for that keyword, I’ll try to get as many sites as possible to link to mine with ‘make money online’ as the anchor text. This tells the search engines that the site is indeed about ‘make money online’ and will give more weight to that link. Whereas if the anchor text is ‘teaching your parrot how to talk’ the search engine will not give that link much weight.
Google also gives more weight to a link that has anchor text relevant to the site. For example, the site that’s linking to me in the above example has to be about “make money online” if they are going to give extra weight to that link. It’s another way to determine that the user is finding what they are looking for and they’ll reward relevant links by giving you a higher ranking.
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