Linking Strategies Marketing Technology

Link Building in the Time of AI

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Using artificial intelligence has become a mainstream activity, and some of the hottest and most prominent companies like Google, Amazon, Apple, and Microsoft have harnessed this technology to their advantage. They are currently using voice search and voice commands to help improve user experiences when utilizing their search engines.

Make no mistakes about it. SEO, and in particular link building, have certainly benefited tremendously from AI advancements and will continue to improve as the latest technology progresses. Taking advantage of AI for practices like A/B split testing, identifying guest posting and link building opportunities, and analyzing the competition certainly make it easier than ever to improve your overall web rankings in the search engine’s like Google, Yahoo, Bing and more.

With that said, we’ll now take a more detailed look at some of the search engine optimization practices mentioned above. You’ll learn the true value of each method to improve SEO and you’ll recognize how it will help you get better, more relevant, higher DA links now and in the future, which you can manage through a service like Linkio.

1. Discovering Potential Link Partners

No one ever said online advertising was going to be easy, and as far as SEO is concerned, you’ll need to put forth consistent effort while reaching out to potential valuable link partners. When you first begin to employ AI for search engine optimization purposes, it’s best to begin discovering excellent opportunities to build links through contributed content like guest posts, or sponsored content that you’d have to pay for.

Since Google and the other search engines use AI as part of their programming, it makes sense to use the search engines to your advantage to discover the best potential partners for links. The best way to do so is to search for valuable keywords specific to your industry, plus adding terms to the end of those search queries like journal, magazine, digest, information, or newsletter.

When all is said and done, Google or your favorite search engine of choice will find a number of potential good fits. But this is only the first part of the process, because you’ll then want to vet these blogs and websites too.

Make sure they have a high domain authority, check to see if they are willing to accept guest posts, and pay close attention to their advertising page. You may find a site with high domain authority that doesn’t accept guest posting or advertising of any kind. So you’ll need to thoroughly look over your list of sites, see which opportunities seem fruitful on the surface, and then approach these blog and website owners to see if anything is possible.

2. Discovering Influential Blogs in Your Niche

Next, to target specific blogs and influencers in your niche, we recommend using Watson Analytics from IBM or something similar. The value of using this type of artificial intelligence is it lets you search for particular niche related keyword phrases in your industry exactly the way people talk online, via natural language.

This program is outstanding because it can predict related speech patterns and text patterns. Remember, people do not always talk in the real world the way they speak online, so having a program like this to fill in the blanks will make it easier than ever to find influencers in your industry, even if they do not use very specific industry related keyword phrases in their content.

In a nutshell, Watson Analytics and similar software are capable of connecting your search phrases to the things people are actually saying on the Internet. This will make it simple for you to expand your reach and provide even greater opportunities to build links on websites you may not necessarily find using one of the more popular search engines.

3. Analyzing Potential Guest Posting/Sponsored Content Opportunities

After going through steps one and two, you’ve discovered potential influencers, bloggers, and websites to publish on. Now you need to determine which of these sites will have the best impact on your rankings.

AI is powerful in this regard because it can help improve backlinking impact. Since it has the ability to process multiple data points and variables, it can use this information to discover patterns that will help rank sites in your particular niche.

As an example, if your website is about purple widgets as opposed to the broader search term widgets, you may need to only get links from websites with DA 20 to 30 as opposed to websites with DA 40 to 60 if you’re trying to rank the broader search phrase.

To discover this data, you’ll need to take advantage of services like Ahrefs, Moz, Majestic, the Google Page Speed Tool, DeepCrawl, and more.


As you can see, link building is definitely changing as artificial intelligence and technology progresses. You can continue to stay lost and in the dark, or you can utilize this powerful technology to your advantage. What will you do?

About the author


Ashley Lipman

Ashley Lipman is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart - all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.