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May 8, 2018

8 On-Page SEO Techniques for Non-Technical Writers

Photo Credit: Adikos via flickr (CC BY 2.0)

Content creation is running wild nowadays. As more and more sites pop up on the internet there is both extra content and extra competition. However, simply adding content to a website is not enough. You may have extraordinary info, amazing tips, and valuable solutions but if you are not on Google, you don’t even exist. Finding your page is an impossibility which means no traffic and no revenue. So, how do you build traffic? The first answer is Search engine Optimization. SEO is a valuable set of techniques that when employed results in you being accepted and ranked on Google. As your rankings get higher, so does your traffic and ultimately revenue. Now, there are many types of SEO. The most basic is On-page SEO. Below we outline 8 tips that will help you understand how to incorporate these techniques in to your website.

1. Research is critical

Part of On-page SEO involves creating valuable content that stands. You won’t just find such content by copying it from another site. In fact, many times you will need to search places to look for valuable topics that appeal to the specific genre of the population you are targeting. One great site for this purpose is Buzzsumo, which allows you to search relatable content for a particular group. It does the research for you, generating topics that will help you to create content that is:

  • Unique
  • Ideal
  • Well searched
  • Likely to generate revenues.

You can always find valuable research content online. For instance, when you attempt to create a website you look for the best web hosting review in order to find a suitable host. Similarly, you need to research content and trending topics in order to create the best content for your audience.

2. Audience directed Content

As always, content creation needs to be directed to a particular group of an audience. You can’t simply direct your content to everyone because this increases competition and lowers your chances of receiving hits. So, it’s always great to narrow down your audience so that you know who you are targeting. This allows you to create specialized content that appeals to a particular group and is able to draw them in and make them permanent visitors. Here are some questions that might help you when deciding what content to create for your readers:

  1. Interest – what kind of content appeals to your readers.
  2. What type of content do you want – informative, thrilling, innovative funny?
  3. Are you providing easy to follow directions?
  4. Is the content shareable?

3. Knowing the competition

The internet is a humongous platform. Once you set foot onto the stage you will realize that you are facing incredible internet giants. It may be intimidating to start, but they also offer a valuable advantage. Bigger websites have established mechanics and working themes that help show you what actually works. Another aspect of this point is to know your audience. Small things like when you post and how you post matters. For instance, if you are targeting the US you need to make an effort to target the population at times they are highly active. This will enable the maximum number of people to get an update on your content and hence the maximum number of clicks.

4. Headlines are the red labels for success

Just like the attention grabbers in a newspaper, your headline may well be responsible for over 60% of your clicks. It shows what you are displaying. If you spend about an hour on the content, you should spend an hour on thinking of the headline alone in order to make it creative and eye-catching. To optimize your content, not only should your heading be:

  • Engaging
  • Elaborative
  • Dramatic

But it should also contain one keyword in order to draw in the google spiders as well. A good practice followed by many blogs is to create a headline comprised of a maximum of 70 characters. They then introduce a meta description of double that character count.

5. Interlinking content makes it viable

You can rely on google only so much. There needs to be an extra source of traffic. One method is to incorporate inbound links which are ways you link the content of your own website to direct the reader from one page to another. Another strategy is to incorporate outbound links to different sources. This acts as an authentic means of verification. Plus, you can also create some inbound links from other pages so that you get valuable traffic from other pages. Moreover, you need to take care of two things when participating in such linking:

  1. You need to link with meaning so that your link is valuable.
  2. Don’t overuse the tactic as this can be detected by Google spiders.

6. Keyword incorporation

Perhaps the most commonly used and most misunderstood aspect of on-page SEO are keywords. Keywords are particular phrases that are searched by Google users. They are incorporated into the text so that Google spiders can detect them and rank your site. However, many website builders attempt to stuff their content with keywords which only harms the site. Ideally, incorporate a keyword once in the starting paragraph and the ending paragraph and 3 times in the content. Incorporating it in the heading and the subheading also improves your chance of good rankings.

7. Digital Media is Key

Nowadays, it’s all about looking rather than reading. You need to make your content colorful. In addition, pictures of stats, an explanatory flowchart, and a video can make all the difference. This is because in today’s fast moving world, people prefer to watch content. This is because multimedia is:

  • Easier to understand
  • Easier to watch
  • Requires less time
  • Is more fun

All of these reasons contribute to the fact that it is the time of Multimedia and incorporating graphics is one of the basic essentials that your website needs to strive.

8. Social Media can be the differentiating power

Realizing the value of social media is important nowadays. Social Media platforms have an enormous number of viewers and a simple hit can transform your page or your business. You need to invest your time in unraveling the aspects of social media in order to find an ideal means of portraying your own website to the audience. Some ways you can boost your traffic include:

  • Regular posts about your blogs
  • Valuable participation in conversations
  • Authentic display of info
  • Ingenious advertising campaigns

You can also engage with experts on the matter and create fun debates that will help showcase your website to a broader audience. Regular participation can expose you to the audience of an entire social media site. Not only is this easy to do, it requires no additional content. Moreover, utilizing advertisement campaigns is a must. There is a lot you can do with little resources. This is because these campaigns are audience targeted and help to deliver info to the right users building your audience.

Wrapping things up 

On-page SEO is a valuable asset that is both easy to understand and employ. You only need to understand the different aspects. ON-page SEO is widely practiced and is one of the few fail-safe means of getting a good Google ranking. So, optimize your content now, to enchant a broader audience tomorrow!


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Madan Pariyar, a digital marketing strategist helping clients to resolve their website woes. When not busy with all things, you may find me occasionally watching movies, traveling and spending time with my family.

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