If your intention is to do online marketing, then you’ve got to have the right tools. From email marketing to social media among others, there are numerous ways to drive traffic and subsequently boost your business. When it comes to matters to do with the success of your business, internet marketing matters a lot. To promote and market your products and services, you need the support of internet marketing tools.
But what are the right tools? There are hundreds upon hundreds of marketing tools to choose from that can boost the odds of success and improve your overall marketing campaign. There are some that are free and easy to use and others that are insanely complicated and expensive. While there are many to choose from, this is a list of the best 7 online marketing tools, especially if you are in the SEO profession.
1. Email marketing – Active Campaign
Email marketing is the process/act of sending commercial messages to a group of people by use of email. Broadly speaking, each mail sent to a current or potential customer can be considered to be email marketing. Active Campaign is an email marketing tool that you can use to turn, or convert, one-time buyers into loyal customers. ActiveCampaign is one of the best email providers with some of the best email marketing automation features that can help turn your leads into clients. ActiveCampaign is the number one choice for a lot of marketers, being a complete CRM platform and marketing automation software.
2. Social Media Marketing – Hootsuite
Hootsuite is one of the best platforms for social media marketing. If your intention is to build or create your social audience, target messages based on demographic, location or profile, or increase your social advertising, then you can do this and much more using Hootsuite. Hootsuite enables you to broaden your social reach, especially across social media.
3. SEO Tool – Long Tail Pro
Long Tail Pro is a SEO tool that can assist you, if your intention is to dominate your competitors. After generating long tail keywords, you can do a competitive analysis of the sites that appear on top of the Search Engine Results Pages (SERPS). Long Tail Pro can assist you in finding less competitive keywords that can get you hundreds of high-converting online visitors regardless of your niche.
4. Content marketing Tool – Evernote
Since its inception way back in 2007, the content marketing tool, Evernote, has assisted more than 200 million people to create notes, attach documents, and save ideas. With the ability to organize all your reminders, ideas, notes, and everything else, there’s no doubt as to why Evernote is so popular for content marketing. Apart from saving articles and ideas, you can also use Evernote to create checklists and discover related content. Other features are designed to make your work easier, especially if you are a content marketer.
5. Keyword Research tool – Google Keyword Planner
If you are in search of the best keyword research tool, then Google Keyword Planner should top your list. Google Keyword Planner has been around for ages and is highly regarded as one of the best free keyword suggestion tools. Itl can provide you with hundreds of lists of related terms that are paired with useful metrics aimed at assisting you in ascertaining the competitiveness of a keyword. With Google Keyword Planner, you can get comprehensive data based on keyword suggestions in addition to getting an analysis of every term, complete with graphs and charts.
6. Affiliate Marketing tools- CJ Affiliate
Affiliate marketing is defined as the process of earning commissions through the process of promoting a company’s, or other people’s, products. There are a number of tools that you can use to do so. However, when it comes to affiliate marketing tools, nothing beats CJ Affiliate. CJ Affiliate can help you build partnerships with the sites that are in need of sales. CJ Affiliate is one of the best online marketing tools and a good starting point for anyone needing help to drive sales, especially SEO professionals. With CJ Affiliate, you can connect and reach out to consumers that match your audience profile, an aspect that enables you forge productive and meaningful relationships to broaden your reach while boosting your sales.
7. Marketing Automation Tools- Salesfusion
Among the hundreds of marketing automation tools out there, Salesfusion is regarded as one of the best online marketing tools for assisting business entities in aligning marketing and sales for the purpose of generating more revenue. With Salesfusion, SEO professionals engaging in online marketing can create a large revenue funnel for sales and marketing through the creation of customized digital conversations that can be easily used between departments. With Salesfusion, sales and marketing professionals can communicate effectively with promising leads aimed at generating more revenue.