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February 28, 2019

Increase Your Sales Cycle with an Automated Customer Relationship Management System

Mostly, sales departments share the common goal of achieving the shortest sales cycle as soon as possible without breaking good customer bonding. A shorter sales cycle indicates a longer time to generate business from new prospects. Shortening the sales cycle in the right way and in the right place is very significant to avoid sabotaging sales and making results suffer. Overselling can be a major disadvantage and give a bad impression, causing you to lose sales throughout the cycle. So, to achieve balance, many businesses need the help of a modern CRM software solution. 

Customer relationship management software for sales teams reduces the sales cycle by addressing the major bottlenecks in an average sales cycle pipeline, including data visualization, lead tracking, managing pipeline, repudiating missed opportunities, and more. 

Enhancing Customer Data Views and Filter  

A good CRM software enhances customer filter views, data management, and with a powerful interface you can view all customer information in one place that includes customer behavior, accounting information, past interactions, support requests, and much more. 

An advanced customer relationship management software solution can also provide you access to social media interactions on a single panel.  By filtering keywords, you can organize and sort leads based on past interactions. Better filtering makes it easier for you to schedule proper customer contacts and engage in the right pipeline at the right time. You can use the data to foresee why, when, and how a customer may close a deal. Scheduling sales campaigns in the future is quite easy and leveraging a CRM system can be done for better output. 

Efficiency in Customer Management

Effective CRM software helps customer management and eases the pain points of users by allowing them to automate tasks that are needed to achieve objectives. This includes things like receiving notifications on a particular action instead of continuously checking emails for updates. A CRM can also provide notifications when someone is requesting information, needs help, wants to purchase immediately, requires a follow-up call or an email, and much more.  Using the knowledge base helps to predict future customer behavior for targeted campaigns that are appropriate for customer base. 

Tracking Leads

Tracking leads is one of the key aspects of the sales pipeline and can be time-consuming without effective CRM software. Mostly lead tracking involves analyzing the status in the sales process and pipeline. You can act without even knowing where exactly a customer is in the sales funnel. The sales pipeline can be divided into the following:

a) Generating Leads

b) Nurturing Leads

c) Marketing Qualified Leads

d) Accepted Leads

e) Sales Qualified Leads

f) Deals Won

g) Post Sale

So, it is important for your sales team to identify where a customer is in the process and how you can move them further along. But this is not possible using outdated software or excel spreadsheets.  Updated CRM software streamlines the entire process with just a simple click and saves you time from entering data manually. The tasks are qualified leads, identifying opportunities for generating leads, understanding when to follow-up a lead, and identifying the right time to reach out to them with marketing or sales attempts. 

Automating Administrative Tasks

Mostly, a good CRM system can save time by automating administrative tasks. By minimizing the administrative workload, sales representatives can spend more time on generating  revenue or converting leads. Administrative work includes completing paperwork, handling telephone requests and emails, writing reports and updating information, responding to requests, and more. Automated CRM software helps in filling out documents and forms electronically instead of printing them throughout the day and has a built-in team communication option that allows the leaders to communicate easily.

To Sum Up

Salespeople should concentrate on getting more leads and, if they are occupied with repetitive and tedious data entry work, revenue will be lost. A CRM system can check, match and send out available required data to a customer whenever the customer needs any information. Also, it can convert emails to tickets and assign it to sales representatives for ensuring a fast resolution. An integrated CRM software solution with chatbot technology can send personalized information and responses to achieve objectives, help to automate monotonous administrative work, create a connection between the marketing and sales departments and ultimately help your organization to cut costs and raise profits.


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Emma James is a freelance content writer at SutiCRM, who frequently blogs on Business, Marketing, Sales, ERP and SaaS trends.

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