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June 20, 2019

10 Best Free and Paid Keyword Research Tools

It does not matter how attractive and content-rich your website is, the practice of unnecessary or unfortunate keyword stuffing can make it invisible in the search engines. To improve online visibility, and rank well in search engines, marketers should use keywords that target a popular and profitable niche.

As a marketer, you have to find out what is essential to your audience, and if you know how to use keywords effectively, you can improve your organic page rank. More than 70% of internet users prefer to limit their search to the first page. This means securing your presence on the first page of the search results should be your priority. 

Choosing the right keywords to drive traffic is a critical task. Your ability to search, and find, the appropriate keywords can enhance your marketing efficiency. Keyword planner and research tools can make your task easy by delivering some of the most effective keywords for your website.

Keyword research tools play an important role if you want recognition, fame and success. Nowadays, you can see hundreds of paid keyword tools that help boost your ranking on the internet and your business at the same time. Such tools offer various features and make things simpler for users. This might lead you to think about the top keyword research tools that are now available. So, here is the list of the 10 best free and paid keyword research tools that will help you make the right business decisions time and again.

1. Google AdWords: Keyword Planner 

If you are looking for the most popular keyword planner available right now, Google AdWords is the one.  The online market has become highly competitive in recent years, and you must reach out to your audience to participate in the competition.  

Unless you compromise on business growth, you must get an effective SEO keyword research tool to target your audience with the help of keywords. Google AdWords tool allows users to optimize their websites, and the process is straightforward.  You need to choose the product or service from the given list and then choose the landing page and product category to start working. 

The best thing about this tool is that it is free, and you can add details like competition, average monthly searches and more information on customer behaviour. If you are searching for the top keyword tools for SEO, this is currently one of the best tools. 

2. Ubersuggest 

Generally, keyword planner tools help you to get information regarding customer behavior, which further helps you make vital business decisions from time-to-time. However, if you are using Google AdWords to plan your keywords, you are missing some critical data. Uber suggest tool is a unique keyword planner that helps you to generate a long list of keywords and other relevant data that are not possible with AdWords or other similar tools. 

Ubersuggest has an organized approach, and it allows you to check each keyword effectively. Ubersuggest also provides some additional features like online shopping, accessing news and YouTube.  

3. Wordstream Free Keyword Tool

Many businesses prefer choosing free keyword planner tools to avoid additional expenses. You will find hundreds of free keyword research tools, but how which is the right one? If you are looking for the best free keyword research tool in 2019, we suggest trying Wordstream free keyword tool.  

This tool is similar to Google’s AdWords and the features are simple to use. The best thing about this tool is that users can get the keywords directly in their inbox once they enter their mailing details. If you are searching for a reliable, informative and powerful tool to manage your keywords, Wordstream can be a great choice.   

Additional Helpful Resources:

29 PPC Tools You Need to Try This Year 

7 Innovative Way To Increase Brand Name Through Digital Marketing

5 Emerging Email Marketing Automation Tools Best for 2019

4. Google Correlate 

Google has emerged as a significant search engine, and it has introduced various tools to manage small and big businesses with excellent efficiency. A vast number of users use Google for searching content on the internet, and it would be a great idea to get assistance regarding that for your business. 

Nowadays, you can find numerous paid keyword tools, and Google Correlate is often overlooked. This tool can easily help you find out which keywords are most used together, and help you prepare a list of keywords easily. You can also make a list of common phrases that will help you to use your keywords wisely. If you are looking for the best keyword software to take your business to a whole new level give it a try. 

5. Soolve

Keyword planner tools are highly accessible, and developers implement advanced features to take your keyword search to a new level. An autocomplete feature is widespread for keyword tools, and you will find many tools that rely on this feature for generating new keywords. 

Soolve is a free keyword planner tool that collects relevant keywords from different sources and increases traffic to your website. Soolve can be beneficial if you are looking for a good SEO keyword tool. 

6. Wordtracker 

A lot of users don’t want to rely on free keyword planners, and they tend to get paid tools for their businesses. Some paid keyword tools can generate surprising results to enhance a business. If you are searching for the best-paid keyword tool for your business, you should try Wordtracker. 

The tool is trendy among SEO professionals because of its long list of features. Wordtracker is a powerful tool that can help you to conduct your business in a cost-efficient way, and it provides customized results from different sources in a single dashboard. Many people look for a complete keyword research solution for their business, and if you are among them, you should get Wordtracker. 

7. Keyword In

Many people experiment by combining frequently searched keywords. If you are willing to do the same, Keyword In is an ideal tool for you. Nowadays, you will find various tools for research, and it could be confusing to choose the best one. Once you click the ‘generate’ button, Keyword In will provide you with a list of potential keywords for your website. 

If you are looking for a good keyword analysis tool, Keyword In is considered to be one of the best and most popular tools, and anyone can use it. We suggest users experiment with various phrases and match types to get the best results. Keyword In is particularly efficient for new businesses.  

8. MozPro

If you are searching for the best paid keyword planner tool for your new start-up, MozPro should be a familiar name, and it’s an award-winning tool that can be used for business keyword planning. If you wish to monitor local keyword rankings and mobile search, there are very few tools that work as efficiently as MozPro. 

9. Spyfu 

Competitive keyword research is one of the most important things for online business marketing. Whenever there’s a discussion on competitive analysis, the Spyfu keyword tool ranks among the top tools.  Spyfu is able to identify your competitors quickly and gives you an insight into their behavior.  

You can find numerous paid tools nowadays, but Spyfu is a bit advanced. It has various advanced features that can help your business to make a difference in reality.  It highlights the real competitive scenario and enables you to prepare your link building strategy and content efficiently.  

10. Ahrefs

If you are looking for the best keyword research tool, Ahrefs is one of the most popular paid keyword planner tools available in 2019. It’s a must to mention that the Ahrefs database is one of the largest on the planet and, if you are searching for a robust and reliable paid keyword tool to take your business to a whole new level, Ahrefs is the ideal tool. 

Users can access various data such as clicks per search and estimates of clicks in an easy way. The best thing about this tool is that it reveals sensitive competitor data very quickly. It takes just a few seconds to find the keywords your rivals use and how much they pay for their PPC campaigns.   

These are some of the most effective paid keyword research tools available in 2019. Whether you are a new start-up or an old business, online marketing is a key requirement today. We hope this article helps you select the best keyword analysis tools for your business.  Consult your SEO expert and zero in on the best keyword software for your business to escalate it to new heights of success.


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Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. Follow him on Twitter | Facebook | LinkedIn

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