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Social media has drastically altered the landscape of the world of e-commerce and it has done so predominantly by changing consumer behaviour. Or, some might argue, by granting corporate sector the ability to better understand consumer behaviour. Marketing no longer remains a one way road in which information is merely communicated to potential customers, rather, […]

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There was a time when we used to pin the important pictures and notes on the board or planner hung on the wall. Technology has changed everything. Now people keep their interests, notes and valuable memories pinned on the digital board called Pinterest.  The thing that makes Pinterest different from other social media platforms is […]

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There are 500 million blogs in the world. Their owners add roughly two million posts every day.  Add news articles, social media posts and opinion pieces from media outlets that technically don’t qualify as blogs and you’ll understand why your content faces brutal competition.  Terms like ‘clickbait’ were coined to name false advertising that entices […]

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Kids & Electronics Use: Finding The Right Balance
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