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The Coca-Cola Company is the leading beverage maker in China’s $69 billion soft drink market, but the story might have been quite different if it weren’t for some smart and localized brand management at the very beginning of its foray into the country. Protecting the company’s valuable trademark was a high priority when Coca-Cola began […]

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9 Ways the Future of Transportation Will Transform Our Roads and Skies
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Influencer marketing has been gathering momentum for quite some time now and has proven to be a rich source of content creation and distribution. However, influencer marketing isn’t a sure-proof success in all the cases. It comes with its fair share of risks as well. There are plenty of things to consider before handing over […]

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The basic principles of SEO are rather simple. You need to create content that people would find interesting or useful and aligns with a relevant keyword. Once you’ve done this, build relevant backlinks to the content to increase the rankings in the search engines. There’s a great article on Matthew Barby that demonstrates this link […]

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