According to recent research, one of the major factors in student discovery and choice of school is online search. Most Google searches, for instance, begin with a vague or non-branded term, such as MBA California, instead of the name of a specific educational institution. Search engine optimization, SEO, is a foreign concept to some students.
Given its importance today, it is important to teach them about SEO technology and different SEO strategies. There is a ton of information online about SEO and content writing, as well as assignment and marketing plan assignment help to help you handle your heavy student workload.
In terms of technology, experts expect 2020 to be an explosive year. Mobile tech and AI are taking center stage because of increasingly advanced gadgets and algorithms. Tech companies and startups are also working overtime and investing obscene amounts of resources to outdo each other and gain an upper hand.
Recently, the importance of teaching students how to plan and implement a holistic SEO strategy is becoming imperative. Most universities, for example, worry about their search engine rankings against their competitors, since the rankings contribute to why students choose to enroll in those institutions.
According to Adrian Lomezzo, a prominent teacher and freelance writer, schools should help students develop their SEO skills and make projects by themselves. For many years, he has been promoting websites as a digital expert. He then decided to share his skills and experience in this sphere, teaching for more than 5 years. Afterwards, he went into freelance writing; however, he has a passion for teaching students how to use their content writing skills to build successful careers.
Why Students Need to Learn SEO
The concept of SEO has been around for many years; in fact, it is part of the curriculum in many universities. According to the founder of Seer Interactive, Wil Reynolds, higher education institutions and universities should equip their students with the SEO skills they need to meet industry standards and needs.
Students take huge loans to pay for higher education; therefore, according to Mr. Reynolds, they should at least graduate with the skills required to succeed in the workplace. Teaching SEO to students gives them a good platform to learn and prepare for a field that is in need of talent. Teaching SEO to students also gives credibility and authority to the profession.
Whether people like it or not, the Internet dominates the modern world, and search engines are the predominant way through which people navigate through it; therefore, students need to learn about SEO. In fact, their future jobs will have something to do with the Internet. As a student, you need to pick up at least some basic skills and knowledge in the field of search engines and how to take advantage of them.
Other reasons why SEO technology is useful for students to study include:
1. The Internet is the Best Opportunity for People to Make Themselves Seen
Whether you want to look for a job in your favorite firm, work as an independent specialist, or launch your own business, the Internet is your best friend when it comes to introducing you to the world. Reaching out to potential employers or customers through traditional means of correspondence can be extremely inefficient and expensive.
The internet gives you the opportunity to do so at little or no cost, and allows you to reach as many people as you need or want. Without adequate SEO skills and knowledge, however, you will have a difficult time achieving your goals.
2. To Learn how Search Engines Operate
Students need to understand the importance of organic traffic, and many do. However, few understand how search engines such as Google, Bing, and Yahoo work. They do not know what it takes to rank websites. By learning about SEO, students get to know how search engines work, which is important when it comes to driving more traffic to their websites. Therefore, search engine optimization is more than a skill. Essentially, it is a great way to understand search engines.
That said, no one has a 100% understanding of search engines. Google and its competitors update their algorithms regularly to prevent people from manipulating the search rankings. Years ago, experts could game the ranking system with backlinks. Consequently, Google implemented the Penguin Algorithm to deal with this problem. SEO professionals can only assume different ranking factors, which, according to studies, may number more than 200.
3. It is a Long-Term Investment and Great Career Choice
Learning SEO is a long-term investment that can also give students instant results. When it comes to SEO, slow and steady is the way to go. Recently, SEO is becoming one of the best career choices due to the numerous opportunities available for students who want to become experts in SEO. SEO experts can earn anywhere between $75 and $150 per hour.
Search engine optimization is part marketing, part science, and part white hat wizardry. It is important to understand how SEO technology is useful for students nowadays to study. Web design is one of the fastest evolving technology fields. Some older trends are becoming obsolete, others are improving, and others are making an appearance almost every day.