Having a website for your business is not optional anymore. If you have a business, you must have a website too. Word of mouth is a good source of spreading awareness along with traditional marketing, but they have their limits. With a website, your reach has no boundaries. But this feat is not possible with just any website – you have to make sure that your web design company designs an effective one. An effective website helps you achieve your marketing goals by helping to convert visitors.
To make your website effective, make use of the following tips:
The Website Must Look Good
Looking good does not mean being ornate. It has to look professional and smart. A website that is just a bunch of rows and columns giving an overdose of information does not appeal to visitors. It must encourage users to spend some time on your website trying to get a better understanding of your brand and your products. If your website looks unattractive, visitors may not want to deal with you unless they have no other option. The website, through its appearance and design, should be able to represent your brand and communicate its value to the visitor.
Make the Navigation Easy
If visitors are able to find what they are actually looking for easily on your website, there is a good chance that they will spend some more time trying to discover other things that they really were not looking for and give you unexpected business opportunities. Easy navigation is incomplete without a search button. If someone is looking for something very specific, it is the most helpful tool to have.
Keep the Menus Easy to Understand
Have a clear division of the information on your website under headings and subheads. This makes the website easy to understand and information easy to locate. If the information categories are not clearly defined, the visitor may leave dejected without getting what he came for. You would also lose in the process.
Provide Active Customer Support
It is becoming a common practice to have a live chat support system on websites. This keeps visitors happy because they have access to immediate assistance when they require it. Even if you do not have a live-bot, your web design company must ensure that visitors can approach you with their query through a well-designed and detailed ‘contact us’ page. You must also be proactive in responding to any queries that get posted on the page.
Manage Your Content
Your website must host some useful and relevant information for its visitors in different formats. Though images and video content are very popular, you must ensure that they don’t impact the loading speed of your website. A blog is a very useful form of content for visitors because it can provide detailed information about various topics. What you must ensure is that the content is original, non-repetitive, interesting and relevant. The content will have no value if visitors have seen the same on a competitor’s website.
Display Your Social Value
In society, people tend to imitate someone who they admire or look up to. If many people appreciate something, that also has an impact on the mindset of others. If you can have your existing customers post their experiences with you, it will certainly influence visitors. You can also encourage visitors to leave a comment about their experience on your website. Do acknowledge all the comments and most definitely, act upon any that point out a flaw.
Position CTAs Strategically
A website that guides its users to the desired action intuitively does well in converting visitors to customers. Including strong call-to-action buttons helps in carrying out this important task. Your CTAs must be clear in order to get the visitor to do what you desire. If they are not clear, the customer will leave the page without performing the action.
When a web design agency takes care to include these tips in the web design, it does well to attract new customers and retain the existing ones. A small business can do very well with a well-designed and intuitive website.