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Lead Generation Tips for Law Firms in 2020

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If you have an online presence, then the term ‘lead generation’ is likely not new for you. As the term implies, lead generation is something that promotes consumer inquiry and initiates interest in the product or services of a business.

Similar to any other business, law firms can also use the internet to increase their business and generate leads. The present-day situation especially calls for lead-generation strategies that can help you build a stable online presence.

According to one of the most-prominent immigration solicitors, lawyers face unique challenges when practicing law.  They not only have to meet their client’s expectations but also have to generate new leads to keep things moving.

So you see, lead generation is important for your law firm’s success and growth. For a law firm to succeed as an online business entity, there are many avenues to consider.

For instance, you can benefit from paid ads, social networking channels, video platforms, online directories, and specialized lead generation services.

In this post, we’ll share some useful tips you should consider when creating or updating your strategy to lead generation. But before that, let’s first see what your company stands to gain from online business generation.

Benefits of Lead Generation for Your Law Firm

Building a winning law practice takes lots of time and effort. Similarly, obtaining new clients can be tricky at times. This is where an effective lead generation strategy comes in.

Lead generation is the use of third-party services (either in the form of paid ads or social networking channels) to join the links between you and prospective clients.

Consistent Flow of Business

Small businesses in almost every sector are growing massively. If you’re also looking to see your law firm among those successful ventures, then you have to generate a stream of reliable clients for your business.

With effective lead generation strategies in place, you don’t have to track down clients personally. It’s a connected process that automatically drives leads if you’re consistent with your practices.

Turn Website Visitors into Potential Clients

While there are a number of ways you can convert your website visitors into potential clients, lead generation tops them all.

Since the process of lead generation involves discrete marketing, you don’t really have to advertise your law firm to get those clients.

Build Trust

Lead generation services help you build repo by ensuring that the majority of your clients have issues related to your area of expertise.

Lead Generation Tips for Law Firms in 2020

SEO is the KEY

No matter how customer-focused your website is, all of your efforts will go down the drain if it’s not visible to your target audience.

One of the best ways to improve the visibility of your website is through SEO. There are many strategies that you can use to improve your website ranking in SERPs. Make sure you only use white hat SEO strategies as other routes could get you in trouble.

Use a Combo of Paid and Organic Search Strategies

While SEO enables you to obtain leads organically, it will take plenty of time to do it that way. So, you can replace organic search strategies with paid options. PPC is one of the best options to place your keyword on high authority websites in exchange for money.

Create Relevant Content

The creation of relevant and premium content remains one of the best ways to generate qualified leads. Quality content builds trust and portrays an expert image of your law firm in front of your target audience. The content could either be in the form of blog posts, case studies, or guest posts.

Invest in Paid Ads

Paid ads can expedite the number of leads to your business. If you’re using this strategy, you have to create a dedicated landing page containing a headline, some text, and a powerful CTA for lead generation.

Email Marketing

Email marketing is an effective way to automate the follow-up process. You can start the personalized automated email campaign that enables you to send emails (using your email list) over the next couple of weeks that highlight your service.

Update Your Website Regularly

Your website deserves ongoing care and attention. Even search engines only respond to websites that are updated and contain recent information.

Make sure you keep your blog section updated. The content published on your website should also address up-to-the-minute issues. An up to date platform will help you build trust and also improve your ranking in SERPs.

Get Social

Today, more than 96% of adults use social networking platforms in the UK. People trust services that they often see on their social media platforms and that have great reviews. Make sure you provide them an option to connect with you through your website once they start trusting you on their Facebook or Twitter accounts.


One of the ways you can achieve your goals quicker is by collaborating with other law firms. You can partner with other businesses to share an audience.

It would be great if both parties share common interests and goals. Collaborating with other reputable businesses will also help your law firm emerge as a credible service.  

Build Solid Landing Pages

Your landing pages should be responsive and must help your visitors quickly engage with you.

Make sure your address, email ID, and contact information is clearly displayed at the top of the page. 

Also, there must be a contact form that visitors can use to fill in their personal details before they leave your website.

Last but not least, there should be a live chat option (available 24/7) that your target audience can use to get their questions answered.

Focus on Local Search

People in your area are more likely to hire you as an attorney. Let’s take a simple example here. Rarely does anyone from Houston hire a lawyer in Miami. So yes, you must focus on local search to get more business.

Make yourself visible by getting your business a Google My Business profile. In this way, you can get your firm visible on Google Maps for specific keyword phrases.

Lead Generation through Referrals

Build long-lasting relationships with your clients. Referrals are one of the most effective ways to generate qualified leads. Make your clients feel like they’re working with the most professional team available on this planet.

Hire Professionals

Yes, you may save a few bucks if you try to handle lead generation on your own. It’s a multistep process that involves various tools and resources to bring in some noticeable results. Just like not everybody can handle their own law cases, it’s not possible for you to generate leads for your law firm without any professional assistance.

Hiring a digital marketing agency for your law firm allows you to get access to many lead generation services, including SEO, SMM, PPC, etc. 


There you have it. These simple yet effective tips will help you skyrocket your lead generation efforts and build long-lasting relationships with your clients.

What strategies do you follow to accelerate the lead generation process in your business? Feel free to add to this list. We would love to know about your experiences.

About the author


Uzair Ahmed

Uzair Ahmed is a digital marketing and SEO Expert working for multiple organizations to boost their business and online presence. He’s currently working as an SEO Executive at Optimuslaw