The advent of digital marketing opened new ways for brands to reach anyone, anywhere at any time. And since then, every brand started adopting strategies and techniques to promote their products and services online.
Every business, whether it is small or big, always wants a fully functioning website. It is the search engine that acts as a window to display your goods and services to the world and give your company a unique identity. But, what’s the point of having a website when you can’t reach your future clients?
This is where SEO gets into the picture.
With the help of SEO tactics (Search engine optimization), you can easily boost your website’s presence on the search engine and attract more leads. In simple words, SEO is one of the best methods to increase your website traffic from search engines like Google.
If you are a beginner in the digital marketing world, here are some reliable sources that will help you learn more about search engines and how they work.
The Best Sources to Learn About Search Engines
1. The Beginner’s Guide to SEO by Moz.com
This amazing guide by Moz.com is basically designed to explain all the major aspects of search engine optimization. This is one of the best sources that can help you learn a lot of things like finding the terms and keywords that can generate better traffic to your business website, building links, making your site SEO friendly, and giving it a unique value. This guide is divided into the following 8 chapters:
Chapter 1: SEO 101
Chapter 2: How Search Engines Work: Crawling, Indexing, and Ranking
Chapter 3: Keyword Research
Chapter 4: On-Page SEO
Chapter 5: Technical SEO
Chapter 6: Link Building & Establishing Authority
Chapter 7: Measuring & Tracking SEO Success
Chapter 8: SEO Glossary
You can go through this guide and learn more about the tactics of mastering search engines and SEO. After that, you can boost your website presence on the search engines and get better business results.
2. SEO Made Simple (A Complete Guide by Neil Patel)
If you find reading from the web a boring task, then this source is for you. “SEO Made Simple by Neil Patel,” is an amazing and interesting SEO guide. It covers videos, images, and screenshots that will help you get more familiar with search engine strategies and SEO basics. Here are a few things you can learn:
- Overview of SEO
- Difference between white hat & black hat
- Difference between on-page SEO & off-page SEO
- On-Page SEO
- Off-Page SEO
3. Web Savvy Marketing
Web Savvy marketing is a platform where you can learn to grow your web presence. Discover different marketing tools that can be helpful in brand building, driving traffic, and producing a tangible stream of revenue and ROI. The website delivers quality insights about simply utilizing search engine algorithms properly.
If you are a beginner and want to get more ideas about the fundamental concepts of SEO and how to implement them, the Web Savvy marketing website is an ideal platform for you. Not only will it help you gain better knowledge but also increase your website presence as well.
4. Search Engine Journal
A renowned website that can help you stay up-to-date with amazing articles written by well known SEO experts, social analytic tools, and paid search. There are many articles published daily on this website that can help you gain information about search engines, SEO tactics, and topics like:
- Digital Experience
- International Search
- Link Building
- Local Search
- Mobile Search
- Web Development
Knowing about all this can help you boost your business presence on search engines like Google, Yahoo, Bing, etc.
5. Google Webmaster Central Blog
This is an official Google blog that is really beneficial if you want to gather data about updates, indexing, crawling, and ranking. By referring to this source, you can learn about the new features that Google is going to roll out. It is a resource that you can’t overlook. Since Google is the biggest and the most popular search engine worldwide, what could be better than visiting its official website blog and knowing more about the search engine and SEO.
For more information, you can refer to Google’s search engine optimization starter guide that provides a step-by-step process to get a higher ranking on Google.
6. SEO Starter Guide by Google
Our sixth useful resource is a 32-page beginner’s guide in PDF format that covers the basics about search engines and SEO. Even though the guide is technical, it is worth reading. You will get to know more about:
- SEO Basics
- Improving Site Structure
- Optimizing Content
- Dealing with Crawlers
- SEO for Mobile Phones
- Promotions and Analysis
For a beginner running a start-up, this guide is useful in ranking a website in the search engine results and increasing traffic. The best thing is that this guide is from Google which is undoubtedly the best search engine. Stay updated about SEO strategies and how to maintain your website presence by referring to this guide.
One of the most famous digital marketing entrepreneurs, Neil Patel, runs this website.
It is a well-known forum aiming to educate and inform people who are new to SEO and not aware of the search engine algorithms. This website offers seminars and webinars to share information with thousands of people. Consider it one of the best sources for increasing your website’s online presence and becoming a better businessman. The seminar includes seven chapters where you will get to know about:
- Introduction to SEO
- Site speed and results
- New searching algorithm
- Advanced data analysis
- Keyword research
- Content building links
- Vertical searching
8. Yoast SEO Blog
This is a useful resource that will help you with technical SEO, WordPress SEO, and SEO content. Most travel bloggers and business people choose WordPress for their websites. The main focus of the Yoast blog is to enhance user knowledge on increasing their website search engine rankings as well as earnings. You can also learn more about things like why you should use synonyms and related keywords, what a landing page is and how it works, ways to improve your core web vitals, indexing, and much more.
9. Google’s Digital Marketing Course
This is different from the resources above. It is a kind of self-studying training pack that you need to complete at your convenience. When you take this digital marketing course, you learn about the tactics that you need to apply to become successful in the era of digital marketing. Refer to this course if you want to be successful and build a better online presence.
10. Ahrefs Blog
Finally, we come to the last but the most reliable resource, i.e., Ahrefs. It is a kind of data marketing website that focuses on the bigger picture. If you want to dive deep into SEO tactics and strategies, you can refer to the Ahrefs blog. You will learn how to create a viable link network that can help move your content up and down the SERPs. This website has a lot of informative articles for beginners, including topics like:
- How to increase website authority?
- Link building for beginners – Guide to get backlinks in 2020
- What are the keywords?
- How to make use of keywords in SEO?
- Content marketing types to grow your business
The list doesn’t end here. There is a lot more information at Ahrefs.
Search Engine Optimization is a crucial component of 21st-century marketing. Agree or not?
It is all about building a website presence on the search engines and gaining search traffic. The above resources will help you turn your average startup into a brand. This is only possible when you have a strong knowledge of search engine strategies and SEO concepts. For that, the reliable resources noted above can be of great help. Good luck!