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One of the key routes to online success is to establish your business or brand as an authority. An authority is a website or online brand, which is a trusted name in their given industry. They are frequently linked to, and therefore, receive high levels of engagement from their readers and other industry players. However, […]

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Differentiation is a requirement for any company to be successful today but with more and more companies selling the same products, to the same audience, with nearly identical products, product differentiation becomes a challenge. And this isn’t just a problem for business owners – it also affects customers. How do customers decide which product to […]

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gaming on phone
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There are lots of things you can say about mobile devices these days. But no matter if you want to talk about size, processing power, displays, or the apps they can run, you have to agree they’ve come a very long way from the first devices launched by producers. Ever since the first gadgets, mobile […]

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The Complete Guide to Authentication Methods
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The sad truth is that many of us around the world have found ourselves facing up to life working from home (WFH) due to the spread of Coronavirus whether we like it or not. While COVID-19 has caused severe disruption and devastation globally, the emergence of the WFH initiative has been a curious side-effect of […]

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