2 months ago
Whether you want to sell your business in a year’s time, or 10 years down the line, it makes sense to improve your online presence as much as possible. A prospective buyer is most certainly going to look at your website and social media accounts to see how well you’re operating online – this first impression can make or break their opinion!
This also benefits your business in terms of increased visibility. As a result of higher rankings on search engines and a great social media presence, you’ll be bringing in new customers and increasing the value of your business.
It’s also a good idea to check the value of your business annually to make sure you’re on the right track to selling your business, getting the amount you deserve for all of your hard work.
So How Can You Improve Your Online Marketing?
Below we’ve broken down three steps that can help you on your journey.
Improving Your Social Media Presence
This is especially important if your business is very visual-led. For example, if you’re looking to sell a pub, why not post regular photos of the items on your menu as well as any offers you have on? Eye-catching cocktails always work a treat – those alone can draw people in to get their own photo with one!
Any events that you’re holding, such as pub quizzes or karaoke nights, can get great reach on Facebook for those looking for events in their area. Who knows, you might just bring in a new regular!
Have Plenty of Content on Your Website
This ties into your overall SEO strategy and can help you to rank better for industry-focused keywords. Perhaps you want to create guides or top tips that can help your visitors out. Those who own cafes, restaurants and takeaways might even want to put recipes on their site for their loyal customers who want to recreate their favourite dishes at home.
You might want to publish a story on your site about where it all began. What inspired you to pursue your dreams and set up your own business? What inspires you, and how do you want to make a difference to your customers? A heartfelt message from a human, rather than a ‘corporate’ voice, can really attract some buyers who are looking for a personal touch in their new business venture.
Ask Your Customers to Leave Reviews
This could be on Facebook, Google, Trustpilot or even your website. Perhaps you could give them a discount the next time they drop by to say thank you.
This shows prospective buyers that you have a happy, flourishing customer base, which gives them confidence that consistent revenue would come in if they took over. It will no doubt also bring in new customers looking for things to do in the area if you operate in the B2C space, for example those who own convenience stores and are looking to sell longer term.
Those are just a few tips for improving your online presence in order to increase the chances of hooking in a great prospective buyer in the future. This also comes with the added bonus for attracting a bigger client base, too!
Lydia is a content writer for Hilton Smythe.